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9.8

Spot Score

Brandfolder - Digital Asset Management Software

Brandfolder Reviews in July 2025: User Ratings, Pros & Cons

Streamline your content organization with ease.

4.5

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Brandfolder Reviews & Ratings

4.5

Very Good

Based on 923 ratings & 910 reviews

Rating Distribution

Excellent

(684)

Very Good

(187)

Good

(31)

Poor

(5)

Terible

(3)

Expert's Review

Brandfolder has garnered high praise from its users for its intuitive and efficient digital asset management capabilities. Users commend its seamless organization and centralized storage of marketing assets, making it easy to access and share files, ultimately boosting productivity. The integration with programs like Smartsheet and InDesign further enhances its ...Read more

Brandfolder pros and cons

  • Easy to organize assets and share, saving time and enhancing collaboration.

  • Intuitive and user-friendly interface, facilitating quick access to resources.

  • Seamless integration with other programs like Smartsheet for enhanced productivity.

  • Efficient AI tagging and organization feature for quick asset retrieval.

  • Initial setup and customization can be time-consuming for specific business needs.

  • Tagging assets for efficient searching may require more front-end time investment.

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Showing 251-260 out of 910

AI

Administrator in Telecommunications

07/09/20

5 out of 5

Amazing Product, So Much to Learn

What do you like best? Custom resizing of files seems really great and useful, however, it could be a little more prominent to find out how to do that individually as well as with bulk downloads. What do you dislike? Photoshop files don't display thumbnails correctly. I always have to upload both a custom thumbnail AND a separate JPG so that people can see the file in the normal view as well as once they've clicked on it. I don't like that the LinkURL feature doesn't allow ...

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JM

James M

07/09/20

4 out of 5

Great product; however virtually all add-ons cost$$

What do you like best? Brilliant organization of your assets on a wide spectrum. It makes storing files on a computer feel like ancient ways. The tagging and searchability of brandfolder make assets so easy to find. The AI element also helps tremendously as well. I can't imagine a better way to organize, store and locate files. What do you dislike? It seems like every single time that a new feature comes out that seems somewhat interesting it is snagged by the fact that it costs $$ to ...

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KM

Katie M

07/09/20

4 out of 5

Sufficient DAM Tool

What do you like best? Categorization abilities and AI searching. Grouping like assets together by subject. Easy to find what you need. What do you dislike? Wish the assets loaded most-recently uploaded first. The Pins, Groups, Boards, Tags, Collections, and Labels require a learning curve to understand how to best use them. Not entirely intuitive or user friendly. Recommendations to others considering the product: Have your organization structure planned out before adding in ...

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A

Abraham

07/07/20

5 out of 5

Excellent asset managing tool

PROS & CONS What are the best aspects of this product? I like being able to search all our branded assets so easily and see where other assets have similarities and potential for integration. When we do need to distribute these to the teams, it becomes so much easier because everyone can view it from Brandfolder. What aspects are problematic or could work better? It would be great if it's made it easier for us to navigate thru the files, especially the beginners since they're using ...

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A

Augusta

07/04/20

4 out of 5

User-friendly system

PROS & CONS What are the best aspects of this product? I like that Brandfolder is user-friendly and can anticipate what I need. We're able to customize the elements we need on the dashboard as well. Our brand, marketing and creative teams use Brandfolder to their advantage because their work process is more efficient and streamlined. Being able to integrate with Adobe, alongside the templates and unlimited users are a few of my favorites too. What aspects are problematic or could work ...

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AI

Administrator in Real Estate

06/24/20

4.5 out of 5

Quick and helpful support!

What do you like best? The support team is super helpful and friendly. They respond quickly and are committed to finding a solution. What do you dislike? The search function does not always seem to work properly. What problems are you solving with the product? What benefits have you realized? We are easily sharing assets with our customers and love that Brandfolder gives us the ability to track usage!

LR

Loren R

06/23/20

5 out of 5

Intuitive Interface...Amazing Support!

What do you like best? As we have been rolling Brandfolder out to the entire nationwide sales team, adoption and usage has been quick and painless. The Brandfolder interface is easy, intuitive, and powerful. Additionally, every time we have had a question or issue, Brandfolder tech support has been able to help us immediately, sometimes with creative solutions that we hadn't even thought of yet! Consistent upgrades to the Brandfolder backend mean that we are realizing new advantages of ...

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AC

Andrew C

06/23/20

5 out of 5

Brandfolder for a small team

What do you like best? Brandfolder has been super easy to use and setup, and has made working with our contractors soooo much easier for our small design team. And as an added bonus, Brandfolder has made it really easy to transfer work between the workplace and home, so working from home has been really easy. What do you dislike? Because we are only a small team, the pricing is a little expensive for what we are using it for. While it works perfectly for teams of any size, it's ...

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LM

Laura M

06/23/20

5 out of 5

Easy & Essential

What do you like best? It keeps everything I need in one place, makes it easy to search files, and share with customers. What do you dislike? It takes time to get used to the search functions in the platform, but once you get over the short initial learning curve, it's great. What problems are you solving with the product? What benefits have you realized? Brandfolder keeps essential documents in one place for my whole company; no need to store the files on our server. They are ...

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AT

Austin T

06/23/20

4.5 out of 5

This software saves me time

What do you like best? Our organization uses far too many different collaborative software tools. Brandfolder, above and beyond the others, is the only place I can reliably find and share what I'm looking for. What do you dislike? It can be hard to use to search function and scrolling to search is clunky. What problems are you solving with the product? What benefits have you realized? It has saved me substantial time & professionalized our ability to share documents

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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