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9.8

Spot Score

Brandfolder - Digital Asset Management Software

Brandfolder Reviews in July 2025: User Ratings, Pros & Cons

Streamline your content organization with ease.

4.5

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Brandfolder Reviews & Ratings

4.5

Very Good

Based on 923 ratings & 910 reviews

Rating Distribution

Excellent

(684)

Very Good

(187)

Good

(31)

Poor

(5)

Terible

(3)

Expert's Review

Brandfolder has garnered high praise from its users for its intuitive and efficient digital asset management capabilities. Users commend its seamless organization and centralized storage of marketing assets, making it easy to access and share files, ultimately boosting productivity. The integration with programs like Smartsheet and InDesign further enhances its ...Read more

Brandfolder pros and cons

  • Easy to organize assets and share, saving time and enhancing collaboration.

  • Intuitive and user-friendly interface, facilitating quick access to resources.

  • Seamless integration with other programs like Smartsheet for enhanced productivity.

  • Efficient AI tagging and organization feature for quick asset retrieval.

  • Initial setup and customization can be time-consuming for specific business needs.

  • Tagging assets for efficient searching may require more front-end time investment.

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Showing 231-240 out of 910

KM

Kaitlin M

07/31/20

5 out of 5

Organized and easy to use

What do you like best? How easy and quick it is to access assets. They are easily searchable and it saves me time and file space. Helps me design a lot faster because I no longer have to search through my own file list and then double-check to make sure I have the most updated assets. What do you dislike? I wish it was a little easier to figure out which team members have access to what on Brandfolder. Sometimes we don't want to share native design files with everyone on the team, ...

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UI

User in Financial Services

07/30/20

5 out of 5

Love using Brandfolder!

What do you like best? It is easy to use. I like that I can easily customize my name and contact info on marketing info. What do you dislike? I have not found anything I do not like yet. Recommendations to others considering the product: This is so easy to use. So easy to customize. IF you are hesitating on buying/subscribing to this Brand folder, you are wasting your time. SIGN UP NOW! I highly recommend it! What problems are you solving with the product? What benefits ...

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UI

User in Wine and Spirits

07/30/20

5 out of 5

Easy to Use

What do you like best? The search functionality works well and it's easy to find what you're looking for. The images are clear and downloads are quick. What do you dislike? I honestly can't think of anything that I dislike about Brandfolder. It's very easy to use. What problems are you solving with the product? What benefits have you realized? Finding up to date logos and signage templates can be time consuming when trying to navigate distributor portals with different layouts. ...

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AI

Administrator in Financial Services

07/30/20

5 out of 5

Great at sharing assets with non-designers

What do you like best? I love that you can set image dimensions for people to crop and download as needed What do you dislike? I don't like that you can't see all the assets in a section at once Recommendations to others considering the product: This is great for sharing assets with non-design colleagues What problems are you solving with the product? What benefits have you realized? The design team used to get a lot of one-off requests for logos, images, or assets that ...

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AI

Administrator in Retail

07/30/20

5 out of 5

Easy Access to Image DAM

What do you like best? This software was able to replace our image library that was once stored on a local server. Being a print graphic designer, many of my image files was much to large to easily access. It was also difficult for half of our team to access the same images working remotely. This software has allowed us to not only have access from anywhere (especially during the current shelter-in-place orders) but more people from our team also have access. In addition, I have set up ...

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UI

User in Retail

07/30/20

5 out of 5

Great way to organize and communicate materials!

What do you like best? Brandfolder's user interface is very clean, organized, and easy to use. Additionally, the tool provides the ability to upload assets from many different formats and download converted versions of the assets - very useful when creating web content. What do you dislike? When downloading an asset in a format it wasn't originally in (for example, downloading a PNG version of a TIFF image), it can take some time to process - up to a few minutes. What problems are ...

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UI

User in Religious Institutions

07/30/20

4 out of 5

Organized Content Solution

What do you like best? Ease of use and Tagging for evergreen content. What do you dislike? Limited number of files visible per screen. What problems are you solving with the product? What benefits have you realized? The ability to find and share content, sort files with filters, tag with subjects or properties

UI

User in Retail

07/30/20

4 out of 5

Solid Software

What do you like best? The tags and easy exploring functions were my favorite. What do you dislike? I wish the platform was less picky with searches and select navigation tools. What problems are you solving with the product? What benefits have you realized? We mainly use the platform for organization purposes. I realized that the folders and collections help guest easily retrieve assets.

AB

Arturo B

07/30/20

4.5 out of 5

Sharing Assets Made Easy

What do you like best? Selecting multiple assets and sharing one link with colleagues make creating briefs 100x easy and better. I also really enjoy the AI tagging when uploading new assets/images. I also like that it finds duplicate images and groups them as one in case you have uploaded the same asset multiple times. I also like that when you want to download an image, it gives you options like PNG, JPEG, etc. What do you dislike? I don't like that if an image is not tagged ...

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SA

Sydny A

07/30/20

4 out of 5

great support

What do you like best? Brandfolder provides great support along the way. From onboarding to troubleshooting, it was a great experience. What do you dislike? Nothing sticks out, I really don't have anything bad to say. Recommendations to others considering the product: Great onboarding experience and support What problems are you solving with the product? What benefits have you realized? A centralized, searchable repository of assets with analytics, and advanced user ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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