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9.8

SpotScore

Brandfolder - Digital Asset Management Software

Brandfolder Reviews in September 2026: User Ratings, Pros & Cons

Streamline your content organization with ease.

4.57

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Brandfolder offers custom pricing plan

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Brandfolder Reviews & Ratings

4.57

Excellent

Based on 885 ratings & 910 reviews

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Rating Distribution

Excellent

(684)

Very Good

(187)

Good

(31)

Poor

(5)

Terrible

(3)

Spotsaas Editor’s POV

Brandfolder works best for teams that need centralized storage for marketing assets with version control and quick retrieval. Before shortlisting, verify that your team's tagging workflow fits the platform—initial setup requires consistent naming conventions across your asset library, which takes time upfront but pays off in search speed. Check whether the ...Read more

Brandfolder pros and cons

  • Asset organization and sharing is fast, reducing time spent searching for files and improving team collaboration.

  • Interface is accessible and lets users find resources quickly.

  • Integrates with Smartsheet and other programs to improve productivity.

  • AI tagging automatically categorizes assets for faster retrieval.

  • Initial setup and customization for specific business needs takes time.

  • Front-end tagging work is required upfront to make search reliable.

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Showing 231-240 out of 910

RA

Rebecca A

07/31/20

5 out of 5

A Modern Interface with an Excellent Pricing Model

What do you like best? I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making. What do you dislike? I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales. Recommendations to others considering the product: Their support is very helpful and responsive. It helped a ...

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AI

Administrator in Financial Services

07/30/20

5 out of 5

Great at sharing assets with non-designers

What do you like best? I love that you can set image dimensions for people to crop and download as needed What do you dislike? I don't like that you can't see all the assets in a section at once Recommendations to others considering the product: This is great for sharing assets with non-design colleagues What problems are you solving with the product? What benefits have you realized? The design team used to get a lot of one-off requests for logos, images, or assets that ...

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AI

Administrator in Retail

07/30/20

5 out of 5

Easy Access to Image DAM

What do you like best? This software was able to replace our image library that was once stored on a local server. Being a print graphic designer, many of my image files was much to large to easily access. It was also difficult for half of our team to access the same images working remotely. This software has allowed us to not only have access from anywhere (especially during the current shelter-in-place orders) but more people from our team also have access. In addition, I have set up ...

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UI

User in Real Estate

07/30/20

4 out of 5

Easy to use

What do you like best? It's incredibly easy to download multiple files at once, and how things are grouped and displayed is great. What do you dislike? The search functionality isn't built out very well. There should be a way to search the entire company's Brandfolder with the same ease as within the individual folders. Recommendations to others considering the product: Good for large companies What problems are you solving with the product? What benefits have you realized? ...

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UI

User in Retail

07/30/20

5 out of 5

Great way to organize and communicate materials!

What do you like best? Brandfolder's user interface is very clean, organized, and easy to use. Additionally, the tool provides the ability to upload assets from many different formats and download converted versions of the assets - very useful when creating web content. What do you dislike? When downloading an asset in a format it wasn't originally in (for example, downloading a PNG version of a TIFF image), it can take some time to process - up to a few minutes. What problems are ...

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SA

Sydny A

07/30/20

4 out of 5

great support

What do you like best? Brandfolder provides great support along the way. From onboarding to troubleshooting, it was a great experience. What do you dislike? Nothing sticks out, I really don't have anything bad to say. Recommendations to others considering the product: Great onboarding experience and support What problems are you solving with the product? What benefits have you realized? A centralized, searchable repository of assets with analytics, and advanced user ...

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AI

Administrator in Non-Profit Organization Management

07/30/20

3.5 out of 5

Easy and Intuitive

What do you like best? Easy to implement and for end users too. What do you dislike? Meta upload should not be an extra cost. That's kind of bananas to charge extra for a basic feature even if the product if overall a good bargain. What problems are you solving with the product? What benefits have you realized? We were storing images in sharepoint. We're realizing all the benefits of having a real DAM.

UI

User in Financial Services

07/30/20

5 out of 5

Love using Brandfolder!

What do you like best? It is easy to use. I like that I can easily customize my name and contact info on marketing info. What do you dislike? I have not found anything I do not like yet. Recommendations to others considering the product: This is so easy to use. So easy to customize. IF you are hesitating on buying/subscribing to this Brand folder, you are wasting your time. SIGN UP NOW! I highly recommend it! What problems are you solving with the product? What benefits ...

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KK

Kelsey K

07/30/20

3.5 out of 5

Powerful, customizeable

What do you like best? It's fast and powerful with great capacity What do you dislike? The learning curve is pretty steep on searching Recommendations to others considering the product: It's good but have a solid plan for tagging/naming otherwise you'll find it hard to find images easily What problems are you solving with the product? What benefits have you realized? We needed an image repository that everyone could access but not necessarily have edit rights on the ...

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UI

User in Consumer Goods

07/30/20

3.5 out of 5

Good but with one suggestion

What do you like best? I like the ability to tag each file. It makes it easier to find what I'm looking for. What do you dislike? I wish that the ability to add folders within folders was a thing. What problems are you solving with the product? What benefits have you realized? We're able to keep all of our creative assets in one place so that it is easily accessible by everyone in our department.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].