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9.8

Spot Score

Brandfolder - Digital Asset Management Software

Brandfolder Reviews in July 2025: User Ratings, Pros & Cons

Streamline your content organization with ease.

4.5

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Brandfolder Reviews & Ratings

4.5

Very Good

Based on 923 ratings & 910 reviews

Rating Distribution

Excellent

(684)

Very Good

(187)

Good

(31)

Poor

(5)

Terible

(3)

Expert's Review

Brandfolder has garnered high praise from its users for its intuitive and efficient digital asset management capabilities. Users commend its seamless organization and centralized storage of marketing assets, making it easy to access and share files, ultimately boosting productivity. The integration with programs like Smartsheet and InDesign further enhances its ...Read more

Brandfolder pros and cons

  • Easy to organize assets and share, saving time and enhancing collaboration.

  • Intuitive and user-friendly interface, facilitating quick access to resources.

  • Seamless integration with other programs like Smartsheet for enhanced productivity.

  • Efficient AI tagging and organization feature for quick asset retrieval.

  • Initial setup and customization can be time-consuming for specific business needs.

  • Tagging assets for efficient searching may require more front-end time investment.

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Showing 221-230 out of 910

JW

Jean-Paul W

08/05/20

4.5 out of 5

Exactly What My Team & Company Needed

What do you like best? We needed a digital asset management tool that was easy to deploy, could be integrated into our workflow with ease, grow with us, and was intuitive to use as we would open it up to all internal employees...Brandfolder checked all these boxes. What do you dislike? Brandfolder does integrate into many of the most popular tools like Slack and Salesforce which was one of the reasons we went them. However, some aspects of the integration into Slack could be developed ...

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AI

Administrator in Construction

08/05/20

2 out of 5

Good, but a few kinks

What do you like best? How intuitive the interface is when staying inside the desktop version. Being able to title things with key words. What do you dislike? That there’s no mobile app and no watermarking feature. Also the drop box connection isn’t super intuitive and I’ve had issues with it. What problems are you solving with the product? What benefits have you realized? Having an intuitive way to share files with designers

AI

Administrator in Wholesale

08/04/20

4.5 out of 5

One Source & Easily Searchable

What do you like best? Having one source for all images, videos and marketing materials is very refreshing. Tagging takes effort, but the resulting ease of searching is so time-saving. The AI is impressive - especially the text reading from images. What do you dislike? There are some search and display capabilities that could be improved - but Brandfolder is super responsive and open to our suggestions, which we appreciate. Recommendations to others considering the product: ...

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AD

Angie D

08/03/20

5 out of 5

Saves So Many Headaches

What do you like best? Providing marketing materials to our entire network What do you dislike? Navigating to all the different features can be quite a few clicks. That's fine for me, but our other users could get confused. What problems are you solving with the product? What benefits have you realized? We have a huge network scattered throughout the U.S. and Canada. We were fielding requests for the same materials over and over. Brandfolder eliminates almost all of those ...

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UI

User in Consumer Goods

08/03/20

4 out of 5

Great Product! Very Easy to Use and Set Up

What do you like best? Great Product! Very Easy to Use and Set Up with a large amount of assets and content What do you dislike? Was challenging to integrate with some other tools What problems are you solving with the product? What benefits have you realized? We are able to organize and manage a large amount of content

MS

Macoe S

08/03/20

4 out of 5

Great way to organize and share assets

What do you like best? Organized folder system, easy to get access to. What do you dislike? I had to page through many thumbnails rather than having an option to scroll. What problems are you solving with the product? What benefits have you realized? Gaining access to my client's assets. Was nice not to have files emailed to me.

J

Jaylan

08/02/20

5 out of 5

Easy-access filing system

PROS & CONS What are the best aspects of this product? I like keeping everything organized and searchable according to whatever we need, from file type, file name, and so on. What aspects are problematic or could work better? It would be great to make search filters go a lot smoother. What specific problems in your company were solved by this product? We're able to easily access our documents with a click or two. Are you a current user of this product? Yes

AI

Administrator in Food & Beverages

07/31/20

5 out of 5

Invaluable Brand Graphic Access Resource

What do you like best? The simplicity of uploads and organizing. What do you dislike? Sections with too many assets will hide some of those assets on a second page that some users don't know to look for. What problems are you solving with the product? What benefits have you realized? Making graphic assets available to partners in the trade. It is easier than ever for them to visually access what they need, and access assets in a variety of file types.

C

Candido

07/31/20

5 out of 5

Excellent UI

PROS & CONS What are the best aspects of this product? I like that it's so easy to retrieve our files. They're also easy to look for, so it's not time- and space-consuming. I'm able to design more quickly knowing I have a reference for the most updated assets. What aspects are problematic or could work better? It would be great if we're able to easily determine who has access to specific files on Brandfolder. There are instances when the designers would initially want to limit access to ...

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RA

Rebecca A

07/31/20

5 out of 5

A Modern Interface with an Excellent Pricing Model

What do you like best? I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making. What do you dislike? I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales. Recommendations to others considering the product: Their support is very helpful and responsive. It helped a ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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