Brand24 Reviews in July 2025: User Ratings, Pros & Cons

Useful Research and Monitoring Tool

What do you like best? The user interface is clear. It's easy to filter results. Good that I can export reports to PDF What do you dislike? It's useful to have a primary search term, but not useful to have only one secondary term. What business problems are you solving with the product? What benefits have you realized? We need to discover influencers on various platforms. Brand24 has been useful for that. Brand24 has shown that it can dig deep into the history of the web to get the ...

Brand24 for In-House Influencer Marketing

What do you like best? With Brand24, I love the ability to create multiple projects, have multiple users with various levels of access, the ability to track and sort mentions based on the author's influence/relevance/popularity, sentiment, source of post (IG, FB, blogs, etc. I'm able to compile a quick and concise report for my company that outlines our social media data for the month, and also easily compare data to previous months to build a steady baseline and projections for growth ...

The branding information

What do you like best? They analytics which I use to generate more business and make adjustments to plan What do you dislike? At this time there is not anything directly that I would say I dislike. Recommendations to others considering the product Take it easy in the beginning of use, until you feel comfortable and when you see results, then optimize it. What business problems are you solving with the product? What benefits have you realized? Solving customer relations issues ...

Really great social listening tool, could use minor improvements

What do you like best? I really love how powerful it is. Out of the many social listening tools I've worked with, Brand24 seems to be the best at finding things quickly AND finding things that some other tools miss. What do you dislike? I the user interface could be a lot more intuitive and a less complicated. It's a bit overwhelming as there's a lack of hierarchy in the layout--everything kind-of washes together. I would also like to be able to reply/respond to things within the ...

USING BRAND24 FOR 2 MONTHS (MY EXPERIENCE)

What do you like best? Simply put, the Dashboard is good. It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing. Also, importantly is the competition tracking on social it also allows. This is very good! What do you dislike? There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to ...

Great tool for social media analytics

What do you like best? We do not have the top plan for this software, but we're still able to gather all of the social media analytics data we need to get a good idea of the conversations customers are having about our industry. The trend line that maps out mentions over time has been especially helpful, as it allows us to identify peaks in conversation and then dive deeper into why those peaks occurred. What do you dislike? I would appreciate an easier format with which to export ...

All In One Solution!

What do you like best? As a PR agency, it's critical to our success to be able to monitor media coverage, social coverage and all things in between. Brand 24 does this for us - in real time! What do you dislike? Gosh - not much do we dislike. Wish I could pinpoint one thing, but actually - we're pretty darn happy with Brand24. What business problems are you solving with the product? What benefits have you realized? Social intelligence. Media coverage. Real time data analysis of ...

The best brand monitoring tool we have used

What do you like best? We love the simplicity of the both the mobile and web interfaces, the ease of creating and customizing alerts, the beautiful reports you can generate and value added features like email "Storm Alerts". What do you dislike? The mobile app could a be a bit more fully featured (but its still very useful. Recommendations to others considering the product Try it - you won't be dissapointed. What business problems are you solving with the product? What benefits ...

Great Analytics Tracking

What do you like best? The ability to track hashtags and common phrases in one complete search, rather than having to set up multiple tracking channels. What do you dislike? I am often searching for analytics during specific time periods and I'd like to be able to set the dates once, rather than having to reset the dates everything I re-launch the site. Recommendations to others considering the product A great site, with quick and concise social analytic information. What business ...

Brand 24 is a NEED for every social marketer

What do you like best? I love the positive negative scale, it helps us feel our brand is being monitored and protected like insurance does in other areas of our life. What do you dislike? The ignore feature doesn't always work . Sometimes we block a hashtag and my email still shows me mentions with it. Quite annoying when a rapper uses your hashtag and if blows up overnight. Recommendations to others considering the product It's worth every penny to catch a social media onslaught ...