Blueshift Reviews in June 2026: User Ratings, Pros & Cons

Still getting started, but very promising tool

What do you like best? This is a very powerful tool. We're looking at a lot more options for marketing campaigns and promotions that we couldn't implement so far because of lacking data. The Blueshift team is really helpful and making a big effort to get us up to speed quickly. What do you dislike? Some of the features are still being developed and improved. But that's probably also a good thing: as it seems the team is very open to requirements and suggestions from their customers, ...

An out-of-the box solution with high flexibility and customization!

What do you like best? This system is exactly what we have been looking for in order to scale up and automate our marketing activities towards existing customer base. The segmentation engine is great and easy-to-use for a marketer. We also like the product recommendation engine! No other potential provider could offer a solution like this! What do you dislike? Different time zones means early/late meetings, but still it works well since the customer service is great and Blueshift offer ...

My Experience with Blueshift

What do you like best? Their hands-on approach! Blueshift is very customer focused. They want to ensure that we're getting the most out of the product and that they're doing everything they can. I've worked with providers in the past who promised dedicated teams and failed to deliver. What do you dislike? We've only had a few minor issues in the past with Blueshift but they've addressed them all. They made a lot of upgrades at the start of the year and it's really shown. ...

Personalization & Automation defined growth

What do you like best? With Blueshift we have been able to automate and personalise comm. to various subsets of audiences across channels in real-time coupled with relevant recommendations What do you dislike? To be honest, not much. We have faced few glitches over time with execution, which followed a quick response and solution from support What problems are you solving with the product? What benefits have you realized? The aim is to have a 360° view of the customers' behaviour ...

Really great account support

What do you like best? The team is very responsive and open to our feedback to making their product better. The segmentation and personalisation capabilities are really quite advanced and we are continuously experimenting with them to make our campaigns better. What do you dislike? The email builder still has a long way to go. They recently introduced a drag and drop option, which is great, but does not leverage on their personalisation capabilities. A better template creation UI would ...

Happier customers and saving on support costs with Blueshift's lifecycle communications

What do you like best? It's a powerful platform providing deep configurability and extensive capabilities with building campaigns and customer segments. The detailed and responsive application and technical support have been very helpful. What do you dislike? It was tedious at times to come onboard with the platform and we ran into occasional technical challenges. Variable management is manual so is time consuming across many templates. Recommendations to others considering the ...

A well designed platform that's delivers

What do you like best? (1) Its support for segment integration ensured we hit the ground running were able to take our 1st set of campaigns live in no time (2) Omni-channel support (email, mobile push notifications) provides a consolidated platform for reaching our customers across devices (3) Blueshift have been open to deep customizations such as integration w/ our product based recommendation APIs (4) Apart from the platform, everyone at Blueshift starting from the founders ...

Great product and getting better.

What do you like best? Blueshift has allowed us to execute almost all of our complex campaigns. When there is something we can't do they step up and add the functionality that is needed. What do you dislike? There have been some minor hiccups as they scale their product. Having worked with a ton of different ESPs and other marketing platforms this is not unexpected. What problems are you solving with the product? What benefits have you realized? We are trying to engage our every ...

Very flexible platform & excellent customer service

What do you like best? Using Blueshift has allowed us to introduce very bespoke personalisation & automation across all of our customer comms. The personlisation studio in a particular is extremely useful for allowing us to test different methods of personlisation to find which is the most effective. It's also a very user friendly system, and easy to create campaigns & manage users, whatever the level of complexity of the campaign. What do you dislike? To be honest, not much. We've run ...