Blueshift Reviews in June 2026: User Ratings, Pros & Cons

Great possibilities, but hard to implement and troubleshoot.

What do you like best? Demo showed incredible personalization and segmentation What do you dislike? still doesn't work right after months, push notifications platform is lacking and buggy, customer service always says they can't replicate the issues we're seeing. Also, they need a better mobile site/app - it's impossible to do anything on your phone Recommendations to others considering the product: Make sure your backend database is completely compatible with Blueshift before ...

Easiest renewal decision ever

What do you like best? 1. If you use Segment there isn't any other ESP or recommendation engine that is this easy 2. If you are in travel and you need messages to be sent based on check-in or check-out dates they are the only ones who make this easy. 3. Their team and customer service is ridiculously good, if it weren't for them we would have to hire another staff member. What do you dislike? They use email for the their two factor auth and I would prefer to be able to use ...

Useful Platform for Email Design and Delivery

What do you like best? Overall it is an easy platform to develop your emails, there are many features that allow the flexibility of design and constancy of brand. The ability to test and send tests to multiple users is great as is the wisiwyg viewport for the design. What do you dislike? I do wish it was easier to create more responsive emails without having to add the extra tags for mobile compatibility. In many email platforms the responsive email is nearly automatic in Blueshift not ...

Easy

What do you like best? Easy to integrate, makes a lot of daily tasks easier, is simple enough that marketing/analytics team onboarding was simple What do you dislike? Somewhat buggy... right now, the version 3.9 of the iOS SDK is insta crashing. I have spent the last 2 days debugging push notifications, as some users receive the notifs, some don't. Version 3.9 had memory leaks. What problems are you solving with the product? What benefits have you realized? We needed to make it ...

Only good for Basic email campaigns

What do you like best? I like that it helps Marketing team become more independent in controlling the email campaign they are managing. I like the repository of assets that we used, its pretty easy to access. The customer support is helpful, however they just send you links on where to find the solution. I like that its super secure, like literally takes you a while to get in cause of all security questions. What do you dislike? It's hard to change the code to make it responsive. I ...

Dynamic Data-Drive Service and Automated Platform

What do you like best? I truly appreciate the diligence and effort put forth by the Blueshift team. We needed to get this launched before our contracted ended with Salesforce and saw a whole team effort on the Blueshift side. Not only were they willing to help us through any problems, but they were quick, friendly and very knowledgeable. What do you dislike? There's some confusing language when it comes to filtering/segmenting your audience. I still have not become familiar with it ...

Responsive, personalized support, flexible product

What do you like best? Blueshift offers our team consistent. responsive and personalized support. The team is receptive to customer feedback and iterates new features and enhancements that help our team move more efficiently and intelligently. As a result, they've paved a promising product roadmap, rich with improvements and features for teams with growth goals, such as A/B testing, advanced segmentation and performance attribution, as well as a flexible API. What do you dislike? ...

A Powerful Tool for Intelligent Marketing

What do you like best? Of all the platforms we evaluated, Blueshift's technology and out-of-box algorithms really stood apart from the rest. The team was accommodating and accessible through the onboarding process, which was extremely important for a small team like ours. They've also created custom solutions for our team based on our priorities and they've done so in a timely manner. The platform really bridges the gap between being incredibly powerful and being intuitive and user ...

Data-driven marketing platform with travel specific features

What do you like best? Customer Segments + Recommendations Tool - We have integrated Segment.io to Blueshift and it has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the recommendations tool. Customer Support - The team at Blueshift is extremely knowledgeable about ...

Powerful CRM with great capabilities and integrations

What do you like best? Integrations with various tools and software. It's extremely powerful and the things we're able to do with this tool are impressive. Product push, FB syndication and segmentations are one of my favourite characteristics. What do you dislike? No Slack integration at present and although it's powerful it still requires time to master the tool. It's not as user friendly as other tools like Customer.io which I've used in the past. It seems it takes more time to ...