Blueshift Reviews in June 2026: User Ratings, Pros & Cons

Blueshift in Marketing

What do you like best? I like that there are more in depth options and analytics. What do you dislike? The interface is not always clear when trying to navigate pages. Recommendations to others considering the product: Take advantage of all the insights and learnings! What problems are you solving with the product? What benefits have you realized? Marketing campaigns and A/B testing for comparing CTA placements vs. static images.

worked towards syndicating audiences into facebook

What do you like best? simplicity and quickness of it - makes getting audiences uploaded easy What do you dislike? some issues with uploading them. not sure if it's on FB side or Blueshift side. Recommendations to others considering the product: make sure you work with someone who can build out a good taxonomy/rules What problems are you solving with the product? What benefits have you realized? utilizing CRM audiences into different tests within FB paid advertising. Finding ...

Blueshift is a great automation tool

What do you like best? I like that most of the platform is really easy to use. Especially for someone who has used 5+ email service providers before. The team was also very helpful when on-boarding us to the new platform! What do you dislike? We have a very complicated internal process and sometimes is difficult to align with the Blueshift platform (this is common for most ESPS). During the sales process we were told a few things were 100% possible but ended up being way more ...

Good Tool, Tricky to Use

What do you like best? The dashboard is great and I love that information is easy to export. The graphs in the dashboard are nice and easy to follow. What do you dislike? The UI is not intuitive and can be hard to learn at first. Seems that you always have to have a Blueshift expert around to help you do something the first time. When issues come up, you also need to bring in a Blueshift team member to resolve since it can be complex. What problems are you solving with the product? ...

Analyst Happy with Clean and Automated Email Marketing Reporting

What do you like best? I'm a big fan of the automated reporting that allows me to keep my finger on the pulse without having to constantly remember to login. This is also really useful if you're looking to implement an ingestion of the data to some sort of warehouse, given that it is a good, clean file that is sent in a consistent format. This can elevate email marketing reporting and really help integrate it into the greater scheme of reporting for a company. What do you dislike? Some ...

Blueshift is a key to success in marketing for your company

What do you like best? What I like best about Blueshift is that there are so many ways to break down your CRM. You are also able to gather insights and conduct tests through variations. Many companies struggle in SEO, CRM, and specifically in scaling their marketing, but Blueshift provides a valuable service in changing that. What do you dislike? There is not much I dislike. However, a recommendation I do have would have to do with the infrastructure. Sometimes the platform can be slow ...

Blueshift features changing the world!

What do you like best? I love that Blueshift shows us each event (or action) that the customer has taken. As a QA assistant, this helps me diagnose problems much easier by being able to see what each customer is doing in their account. What do you dislike? I don't like that Blueshift doesn't save info (such as customers' email addresses) that I've previously entered into the customer attributes field. It's a little hassle but would save me a lot of time if it did save it. I also don't ...

BlueShift is great for text and email a/b testing

What do you like best? We're a small start up and love to test different types of retargeting whether it's our users or guests who have booked. BlueShift allows us to easily create different ways via email and text to test out which are the most successful ways of reaching specific audiences based on the events they have triggered. What do you dislike? You do work pretty often with the BlueShift team when it comes to start something new because the platform itself isn't super intuitive ...

Great tool for Marketing Automation.

What do you like best? 1. The segmentation is advanced. Blueshift has a branched OR and AND conditional structure which can handle complex segmentation. 2. How programmable it is. A lot of data is spread across in google sheets and internal database. Blueshift's API has covered all of my use-cases in Urban Ladder. 3. Pricing. Blueshift is one of the most affordable services in the market for the level of quality they provide. What do you dislike? 1. UI can be better. 2. ...

Great Marketing Automation for Ecommerce

What do you like best? The fact that once a lot of data points start flowing in, the ways in which you can automate email campaigns is amazing. I personally like drip campaigns to my custom segments. What do you dislike? I am yet to explore having attributes for emails. These attributes would be my custom data that I can upload against my users or new users. This custom data is not a part of the data base. Plus the email designing is complicated for a newbie. Recommendations to ...