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Bizible - Marketing Attribution Software

Bizible Reviews in May 2025: User Ratings, Pros & Cons

Maximize your marketing ROI with precise attribution.

4.5

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Bizible Reviews & Ratings

4.5

Very Good

Based on 332 ratings & 137 reviews

Rating Distribution

Excellent

(123)

Very Good

(12)

Good

(1)

Poor

(0)

Terible

(1)

Expert's Review

Bizible shines as a powerful tool for marketing attribution, offering a comprehensive solution for tracking and optimizing marketing activities. Users praise its ability to provide detailed insights into the performance of various marketing channels, helping to optimize budget allocation and ROI measurement effectively. The seamless integration with Salesforce is ...Read more

Bizible pros and cons

  • Effective marketing attribution model, especially beneficial for companies without internal data science resources.

  • Intuitive integration with Salesforce, enabling seamless reporting and visibility into marketing performance.

  • Excellent customer service and support, with a proactive team dedicated to customer success.

  • Offers multi-touch attribution models and various reporting options for comprehensive insights.

  • Initial setup and onboarding can be time-consuming and complex.

  • Some limitations in customizations, especially in the dashboard functionality.

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Showing 71-80 out of 137

FT

Frank T

07/26/17

5 out of 5

Bizible Tool, Platform and Team = Awesome

What do you like best? We love the Bizible tool and team. Their knowledge of attribution and the power of the tool will pay dividends for any Salesforce centered organization. What do you dislike? From time to time technical issues come up, but they are quick to jump on these and help What problems are you solving with the product? What benefits have you realized? Sourcing and Attribution

TM

Tatiana M

07/26/17

4.5 out of 5

Great attribution solution for B2B

What do you like best? - simplicity - accuracy - flexibility - customer support. Bizible team supports our team with lots of difficult and custom requests. What do you dislike? UI of the tool looks and feels a little outdated. What problems are you solving with the product? What benefits have you realized? Attribtuion

AM

Alexis M

07/26/17

4 out of 5

Great Channel & Source Analytics from Bizible

What do you like best? Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy matching part of their product since we're doing ABM but we're still using leads. I also love that I can customize the weight of each touch and the weight of certain channels to be personalized to our specific needs. ...

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NK

Nitish K

07/18/17

4.5 out of 5

Attribution Simplified !

What do you like best? Bizible makes all the marketing efforts visible - from the first touch to all the way to opportunity creation. No marketing effort is left behind! Also, it helps us decide what's working for us and what's not. In turn that helps us channelize our budget.Trust me, when I tell you that Bizible can help multiple teams under marketing understand and measure their efforts better. All in all, it is a great tool for a marketer. What do you dislike? Nothing so ...

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RH

Ralph H

06/29/17

4.5 out of 5

Great multi-touch attribution tool

What do you like best? It collects a huge number of touchpoints electronically, so we have deep insights on the value of our digital marketing efforts. What do you dislike? It is an expensive tool when you need all the functionality. What problems are you solving with the product? What benefits have you realized? Provides us the desired insights to see what marketing techniques and programs are creating pipeline AND driving the opps towards closure.

AI

Ashley I

06/21/17

4.5 out of 5

Attribution at your finger tips

What do you like best? The seamless reporting and out of the box dashboards are super helpful. Also the multiple attribution options help answer important business questions for us What do you dislike? Defining the channels, in the beginning, was critical and keeping those up to date are important. So knowing when to update those would be helpful. What problems are you solving with the product? What benefits have you realized? What channels are generating the most revenue

AI

Administrator in Marketing and Advertising

06/21/17

4.5 out of 5

Great tool for Marketers!

What do you like best? I love the way I can track how marketing has influenced a new customer. I like to look at the opportunity record and see all of the individuals that have had some type of marketing interaction listed by Bizible touchpoints. This is key whereas all of these individuals are typically not listed as contacts on the opportunity. The integration with Salesforce was seamless and you can literally create hundreds of reports from the data. It's great to track ROI and ...

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AI

Administrator in Marketing and Advertising

06/21/17

4 out of 5

So happy to be using Bizible

What do you like best? Not only does the tool help us track our prospect and customer engagement from the very first digital interaction, but our customer success team has been amazing in setting us up for success. What do you dislike? I rarely use the online dashboard. I'd like to use it more, but I find our ability to customize the reports and integrate them into our CRM dash to be more useful. Perhaps that will come in time. What problems are you solving with the product? ...

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AS

Alex S

06/19/17

4.5 out of 5

TRUE Multi-Touch Attribution with Deep Digital Marketing Analysis Capabilities

What do you like best? I lead our Digital Marketing organization and we've heavily scaled our paid digital marketing investments (paid search, display, retargeting, syndication, paid social, etc.) and the direct AdWords integration is a god send, while the UTM source/medium integration to custom channels is easy to implement and execute on - this allows us to not be as reliant on manual form creation and SFDC Campaign Object synching. I personally like the W-shaped attribution model it ...

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IM

Ian M

06/12/17

5 out of 5

Necessary for Pipeline-Driven Marketers

What do you like best? Bizible empowers the marketing department, allowing us to commit to pipeline and revenue outcomes. It gives us full-funnel attribution for both online & offline marketing channels, giving us real insight into our ROI on different channels. Plus it's built to integrate directly with Salesforce, allowing us to combine vital sales data and perform really deep analysis on the effectiveness of marketing channels, landing pages, etc. What do you dislike? For a ...

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