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Bizible - Marketing Attribution Software

Bizible Reviews in May 2025: User Ratings, Pros & Cons

Maximize your marketing ROI with precise attribution.

4.5

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Bizible offers custom pricing plan

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Bizible Reviews & Ratings

4.5

Very Good

Based on 332 ratings & 137 reviews

Rating Distribution

Excellent

(123)

Very Good

(12)

Good

(1)

Poor

(0)

Terible

(1)

Expert's Review

Bizible shines as a powerful tool for marketing attribution, offering a comprehensive solution for tracking and optimizing marketing activities. Users praise its ability to provide detailed insights into the performance of various marketing channels, helping to optimize budget allocation and ROI measurement effectively. The seamless integration with Salesforce is ...Read more

Bizible pros and cons

  • Effective marketing attribution model, especially beneficial for companies without internal data science resources.

  • Intuitive integration with Salesforce, enabling seamless reporting and visibility into marketing performance.

  • Excellent customer service and support, with a proactive team dedicated to customer success.

  • Offers multi-touch attribution models and various reporting options for comprehensive insights.

  • Initial setup and onboarding can be time-consuming and complex.

  • Some limitations in customizations, especially in the dashboard functionality.

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Showing 61-70 out of 137

PC

Paul C

09/12/17

4 out of 5

Great Support and works great with Salesforce

What do you like best? Customer support is amazing, they are really helpful trying to teach and support new employees. If the tool is set up correctly it will give marketing and sales teams great insights on where to invest more advertising money What do you dislike? Reporting - it should have an option to see the data MoM and not always cumulative. Also, if the tool is not set up correctly with Salesforce it might not track correctly, but the support team is great in order to make ...

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ST

Stephen T

09/07/17

5 out of 5

Great software and support

What do you like best? The data provided to us through Bizible truly shows the results of our marketing efforts. Tied directly to opps and revenue. What do you dislike? There is nothing really to dislike... Its takes a little to get your head round the attribution models. But Bizible support are there to help for that. What problems are you solving with the product? What benefits have you realized? The data provided to us through Bizible truly shows the results of our ...

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TL

Timothy L

08/23/17

4.5 out of 5

Bizible answers questions I couldn't answer before

What do you like best? I now have visibility (bizibility?) into attribution that was very difficult if not impossible for me to get in the same way before. What do you dislike? So far, I don't have dislikes. I think their choice to surface data in salesforce makes a lot of sense. Recommendations to others considering the product: If you are a b2b software company with significant inbound lead volumes, this product will be very helpful in guiding your strategic investment ...

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AF

Alison F

08/17/17

5 out of 5

Marketing Campaign, Analytics, and Automation Specialist

What do you like best? The multi-touch attribution reports gives us a full picture of the journey our buyers are taking. The on-boarding process (including setup and training) was well structured, and our on-boarding specialist was very knowledgable and responsive, making the process easy and pain free. What do you dislike? The initial logic and rules setup required to set up Bizible touch point sources is a bit tedious and technical, however, the on-boarding specialist held our ...

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MH

Mitchell H

08/08/17

5 out of 5

Excellent company, brand and product

What do you like best? The level of customer service has been fantastic from the Bizible team. I appreciate that they put out a lot of valuable content, practice attentive account management, and are consistently releasing new features that marketers care about. I like their positioning as both attribution and performance management (good combination). What do you dislike? My only dig on Bizible would be that it's a bit of a black box. More visibility into the config would be cool, ...

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UI

User in Internet

08/08/17

3.5 out of 5

Bizible is great

What do you like best? Automates attribution in salesforce for marketing activities. Helps with the manual effort of tying marketing attribution & web analytics with CRM data. What do you dislike? Out-of-the-box attribution modeling isn't as helpful as custom, (which is expensive). You can recreate a lot of the tracking for free in other systems but it would have a large operational cost/time investment. What problems are you solving with the product? What benefits have you ...

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YT

Yair T

08/03/17

4.5 out of 5

The missing link for true marketing ROI measurement

What do you like best? Bizible attribution touchpoints provide the connection between all marketing leads and campaigns to opportunities resulted from the marketing activities, This was the missing link that allows us true marketing ROI measurement. What do you dislike? We still have to understand which of the various attribution models fits us better. It take several months to understand the results and fine tune the system. Recommendations to others considering the product: ...

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AA

Alexandra A

07/27/17

5 out of 5

Finally, an attribution tool that works!

What do you like best? I love how much detail you can see in Salesforce when looking at the leads and opportunities. It gives us a really clear picture of how people are interacting with our ads and sites, and what helps push conversions. What do you dislike? So far, so good. There's really not much that I can think of. Recommendations to others considering the product: This is a great attribution tool if you want a bigger picture of how your marketing efforts are affecting ...

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UI

User in Computer Software

07/27/17

5 out of 5

Great tool for search marketers

What do you like best? I enjoy working with their employees and using their product. Along the way, we needed support and they answered all our questions. They are the experts when discussing our goals for salesforce integration and bizible reporting. What do you dislike? The training videos are not very polished. They cover the material. Recommendations to others considering the product: top notch employees, excellent software and great support What problems are you ...

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UI

User in Internet

07/27/17

4.5 out of 5

Multi-channel attribution with no UTMs...yes please!

What do you like best? I like the fact that all website visits are tracked without the need to build UTM links, it easily integrates with all platforms and provides some really great reports in SFDC. What do you dislike? I think the reports and dashboards in the Bizible platform were more robust. I use the SFDC reports because they are much more configurable. HubSpot integration would be nice. Recommendations to others considering the product: We were looking at Bizible and ...

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