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9.8

SpotScore

Bitly - URL Shorteners

Bitly Reviews in September 2026: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.31

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Starts from $21 / Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.31

Very Good

Based on 702 ratings & 857 reviews

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Rating Distribution

Excellent

(599)

Very Good

(170)

Good

(26)

Poor

(1)

Terrible

(61)

Spotsaas Editor’s POV

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 261-270 out of 857

RC

Robert C

04/21/22

4.5 out of 5

"Our custom bit.ly link gets so much use...nice to have something close to our branding."

What do you like best about Bitly? How easy it is to create and in the case and redirect links if we change our mind on the custom ending. What do you dislike about Bitly?

AU

Anonymous User

04/21/22

4.5 out of 5

"Track Email Link Clicks"

What do you like best about Bitly? Bitly allows me to track when users click a particular link in a marketing email. It provides demographic information about the user such as geographic location and device used. The URL is also shortened which is useful and redirects as a normal link would.

DH

Doug H

04/20/22

5 out of 5

"Bitly is Awesome"

What do you like best about Bitly? Creating custom links with Bitly is easy What do you dislike about Bitly?

AU

Anonymous User

04/04/22

5 out of 5

"Very easy to use"

What do you like best about Bitly? Really simple to use and the URLs look appropriate in collateral. What do you dislike about Bitly?

L

LB

03/30/22

5 out of 5

The Best URL Shortener for Marketers!

I've used Bitly since 2008-9 for school, and then graduated and started using Bitly in my Marketing career. I use Bitly's free plan for URL shortening, analytics, and customizing the back half of the URL for Social Media, Digital Marketing focused on advertising.

MC

Martha Collins

03/21/22

5 out of 5

It was a good buy works great .

It was a good buy works great .. very dependent

AG

Aman G

03/20/22

4 out of 5

"Bitly is one of the best shortlink provider"

What do you like best about Bitly? 1. Bitly has a cool and easy-to-understand user interface. 2. Bitly doesn't show any random ads while opening the links, that is the best thing I like about Bitly.

LY

Lâm Y

03/18/22

4 out of 5

"Handy and effective when I want to shorten a long link"

What do you like best about Bitly? I can name my links so that as soon as I look at them I know exactly which links I need. Besides, I can create shortened links in bulk, saving me a lot of time and work more effectively.

K

Kris

03/17/22

1 out of 5

AVOID !!!

My advice to anybody looking to integrate a link shortening service into their service offering is to avoid using Bit.ly and to source an alternative provider. Bit'ly have a very can't do attitude towards problem solving as opposed to having a can do attitude. This is very unlike most modern day tech companies. Disappointing to say the least.

CB

Charuhas B

03/16/22

3.5 out of 5

"One of the easiest tool for shortning URL"

What do you like best about Bitly? Its functionality to check click count, also data associated with the click count. What do you dislike about Bitly?

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].