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9.8

SpotScore

Bitly - URL Shorteners

Bitly Reviews in September 2026: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.31

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Starts from $21 / Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.31

Very Good

Based on 702 ratings & 857 reviews

Are you using Bitly?

Rating Distribution

Excellent

(599)

Very Good

(170)

Good

(26)

Poor

(1)

Terrible

(61)

Spotsaas Editor’s POV

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 241-250 out of 857

AU

Anonymous User

04/25/22

4.5 out of 5

"Time-saving Tools"

What do you like best about Bitly? The ability to customize by adding UTM strings. What do you dislike about Bitly?

OL

Oliver L

04/22/22

4.5 out of 5

"Branded links w. tracking"

What do you like best about Bitly? It was super simple to set our custom domain up and since then it was very seamless experience as everything just worked.

OL

Oliver L

04/22/22

4.5 out of 5

"Branded links w. tracking"

What do you like best about Bitly? It was super simple to set our custom domain up and since then it was very seamless experience as everything just worked.

CJ

Cher J

04/21/22

4 out of 5

"Great!"

What do you like best about Bitly? Professional looking links, cohesive. Ability to shorten long and confusing links that look like spam What do you dislike about Bitly?

AU

Anonymous User

04/21/22

4.5 out of 5

"Great link shortening tool!"

What do you like best about Bitly? – Easy to use – Customization features for each link

AU

Anonymous User

04/21/22

4.5 out of 5

"Simple and Effective"

What do you like best about Bitly? Bitly makes sharing links more effective. It is easier to share links between teammates. What do you dislike about Bitly?

AU

Anonymous User

04/21/22

4.5 out of 5

"Simple and Effective"

What do you like best about Bitly? Bitly makes sharing links more effective. It is easier to share links between teammates. What do you dislike about Bitly?

AU

Anonymous User

04/21/22

4.5 out of 5

"Great link shortening tool!"

What do you like best about Bitly? – Easy to use – Customization features for each link

RC

Robert C

04/21/22

4.5 out of 5

"Our custom bit.ly link gets so much use...nice to have something close to our branding."

What do you like best about Bitly? How easy it is to create and in the case and redirect links if we change our mind on the custom ending. What do you dislike about Bitly?

AU

Anonymous User

04/21/22

4.5 out of 5

"Track Email Link Clicks"

What do you like best about Bitly? Bitly allows me to track when users click a particular link in a marketing email. It provides demographic information about the user such as geographic location and device used. The URL is also shortened which is useful and redirects as a normal link would.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].