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9.8

SpotScore

Bitly - URL Shorteners

Bitly Reviews in September 2026: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.31

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Starts from $21 / Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.31

Very Good

Based on 702 ratings & 857 reviews

Are you using Bitly?

Rating Distribution

Excellent

(599)

Very Good

(170)

Good

(26)

Poor

(1)

Terrible

(61)

Spotsaas Editor’s POV

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 171-180 out of 857

AU

Anonymous User

05/03/22

4 out of 5

"Bitly is good but has it's issues"

What do you like best about Bitly? I like the customization of the links, although I wish we could be more specific with how it is done. When being able to create the links the process is super simple and you can get multiple done at once.

KF

Katie F

05/03/22

5 out of 5

"Bitly makes link sharing trackable & easy!"

What do you like best about Bitly? Bitly is a simple tool. You take a long (basically unreadable) link that no one would remember otherwise and you paste it into Bitly. Bitly shortens your link for you and also provides analytics to show you how many people clicked your link. I love this tool because it's incredibly easy to use and makes link sharing a breeze - particularly if you're sharing a link on a sign or outside of the digital space. bit.ly/katie is easier to remember than ...

Read more

AU

Anonymous User

05/02/22

5 out of 5

"Bigly Review"

What do you like best about Bitly? Being able to shorten URL for marketing campaigns has proven to be very beneficial. Bitly also allows us to use a custom domain that adds more professionalism. It was easy to set up as well.

DJ

DMN Jeewantha

05/01/22

1 out of 5

do not trust this website

do not trust this website. Very scam. Do not get yourself in trouble

AU

Anonymous User

04/28/22

3.5 out of 5

"Gets the job done, but not the best user experience"

What do you like best about Bitly? I like that bitly has incorporated the new UTM options in the Create field. Also, the visual dashboards are nice. What do you dislike about Bitly?

AU

Anonymous User

04/28/22

4.5 out of 5

"Digital Engagement Manager"

What do you like best about Bitly? Being able to quickly create many shortand links for our organization's CTAs. What do you dislike about Bitly?

BF

Benjamin F

04/28/22

2.5 out of 5

"Great offering but much higher cost compared to the competition (for my purposes anyway)"

What do you like best about Bitly? It's accessible and tough to break! The automated creation from a spreadsheet of short URLs was amazing, and the free trial of the pro version worked brilliantly. The custom URL option was great, and really made my links unique and identified them as my brand. Online portal was easy to navigate, and the Chrome extension made a big difference when just grabbing a link from the web. Being able to remember the URL for my Vcard download and recite it easily ...

Read more

BF

Benjamin F

04/28/22

2.5 out of 5

"Great offering but much higher cost compared to the competition (for my purposes anyway)"

What do you like best about Bitly? It's accessible and tough to break! The automated creation from a spreadsheet of short URLs was amazing, and the free trial of the pro version worked brilliantly. The custom URL option was great, and really made my links unique and identified them as my brand. Online portal was easy to navigate, and the Chrome extension made a big difference when just grabbing a link from the web. Being able to remember the URL for my Vcard download and recite it easily ...

Read more

CS

Chelsea S

04/28/22

5 out of 5

"Great Asset for Your Business"

What do you like best about Bitly? Super easy to use. Has great analytics which are great for any business What do you dislike about Bitly?

JS

Jared S

04/28/22

5 out of 5

"Quick, fuss-free, and direct"

What do you like best about Bitly? Bitly's direct integration with Google Chrome extension allows me to shorten links on the fly, without ever leaving the page. Customising the shortened links works wonders for users to easily refer to and access on their own end.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].