Basis Reviews in June 2026: User Ratings, Pros & Cons

Good Entry Level DSP

What do you like best? I like the fact that for minimum input, you have the bells and whistles of a dsp. I also love the real time reporting that is available. It makes short flights a lot easier to manage and flight. What do you dislike? It is very clunkly and slow. It is a trade off for the speed of reporting. Recommendations to others considering the product: Allow for atleast 24 hours for creative approval. What problems are you solving with the product? What benefits have you ...

Great Platform - You should be using at agency level

What do you like best? Real time inventory tool - fantastic CPM's - inventory is great - geo fencing product is awesome What do you dislike? At first it is not the easiest platform to navigate and you do not get dedicated account manager till a higher level of monthly spend Recommendations to others considering the product: easier campaign set up What problems are you solving with the product? What benefits have you realized? getting our clients great display inventory as well as ...

Well-Rounded Ad Tech Targeting, Data and Creative Solution

What do you like best? Centro originally fell on my teams radar from the data that they were able to provide. Using a quartely data pull provided by Centro, my team was able to get a better picture/directional view into what our competitive marketspace looked like. There creative customization is turn-key so any asset dev is fast. Outside of that, the campaign management team was great--very responsive and always suggesting new opportunities. What do you dislike? There were issues with ...

Great team to scale with

What do you like best? Centro makes it easy to expand into other channels so that you can do the strategy, not the campaign set up and management. What do you dislike? The fees can be a little high, but if you build a partnership with your team, it can be worth it. What problems are you solving with the product? What benefits have you realized? Bandwidth was limited, so this allowed us to offer more services without having to take on a ton of extra work.