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8.7

Spot Score

Basis - Demand Side Platform (DSP)

Basis Reviews in June 2026: User Ratings, Pros & Cons

Maximize performance and quality with Basis.

4.4

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Basis offers custom pricing plan

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Basis Reviews & Ratings

4.4

Very Good

Based on 304 ratings & 304 reviews

Rating Distribution

Excellent

(207)

Very Good

(81)

Good

(14)

Poor

(0)

Terible

(2)

Spotsaas Editor’s POV

Basis by AppNexus is designed for marketers who prioritize performance and quality in their advertising campaigns. Its user-friendly interface and strong analytics make it a solid choice, though costs can add up for smaller advertisers.Read more

Basis pros and cons

  • User-friendly interface

  • Strong performance tracking

  • Data enrichment services

  • Scalable solutions

  • Can be costly for small campaigns

  • Limited customization options

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Showing 111-120 out of 304

A

Anonymous

03/23/19

2.5 out of 5

Basis gets the job done

What do you like best? Basis allows me to communicate with other staff members about the status of students and interventions that have been made with them. What do you dislike? The interface for interventions (rather than referrals is difficult to use. This is a challenge because it prevents us from using all the features that could be used. Recommendations to others considering the product: N/A What problems are you solving with the product? What benefits have you realized? We are ...

Read more

UI

User in Education Management

03/23/19

2.5 out of 5

Basis gets the job done

What do you like best? Basis allows me to communicate with other staff members about the status of students and interventions that have been made with them. What do you dislike? The interface for interventions (rather than referrals) is difficult to use. This is a challenge because it prevents us from using all the features that could be used. Recommendations to others considering the product: N/A What problems are you solving with the product? What benefits have you realized? ...

Read more

KS

Katharine S

03/08/19

5 out of 5

Amazing experience working with the Centro team and within the BASIS DSP!

What do you like best? The support, resources, and training I have received from the Centro team have played a huge part in the success of our programmatic campaigns we run through Basis. I made the transition from managed service to self-service within Basis, and I would like to thank my Customer Service Manager, Kallie Franke, for providing such an effortless transition. The team at Centro really cares about the success of your campaigns and they are dedicated towards helping you reach ...

Read more

A

Anonymous

03/08/19

5 out of 5

Amazing experience working with the Centro team and within the BASIS DSP!

What do you like best? The support, resources, and training I have received from the Centro team have played a huge part in the success of our programmatic campaigns we run through Basis. I made the transition from managed service to self-service within Basis, and I would like to thank my Customer Service Manager, Kallie Franke, for providing such an effortless transition. The team at Centro really cares about the success of your campaigns and they are dedicated towards helping you reach ...

Read more

UI

User in Marketing and Advertising

03/04/19

4.5 out of 5

Kim's Basis review

What do you like best? I like the main dashboard and insights feature What do you dislike? Still learning, but figuring out analytics What problems are you solving with the product? What benefits have you realized? Ease with managing ad campaigns, having it all in one place

A

Anonymous

03/04/19

4.5 out of 5

Kim's Basis review

What do you like best? I like the main dashboard and insights feature What do you dislike? Still learning, but figuring out analytics What problems are you solving with the product? What benefits have you realized? Ease with managing ad campaigns, having it all in one place

A

Anonymous

03/01/19

5 out of 5

Basis DSP Review

What do you like best? The interface is extremely user friendly. You are able to easily view the performance and spend of all campaigns. Optimizations are a breeze. They continue to update the product with even more benefits. The onboarding team is top notch and ensures you are set up for success on your campaigns. Cannot say enough great things. What do you dislike? Every concern I have had with the platform has been addressed by the team! What problems are you solving with the ...

Read more

SP

Swayze P

03/01/19

5 out of 5

Basis DSP Review

What do you like best? The interface is extremely user friendly. You are able to easily view the performance and spend of all campaigns. Optimizations are a breeze. They continue to update the product with even more benefits. The onboarding team is top notch and ensures you are set up for success on your campaigns. Cannot say enough great things. What do you dislike? Every concern I have had with the platform has been addressed by the team! What problems are you solving with the ...

Read more

A

Anonymous

02/27/19

0 out of 5

Difficult to use and no bulk edit and bulk select options.

What do you like best? Nothing really, i don't know why we switched to this platform or why even people like it. What do you dislike? I've used this platform for about 3 months now and it's seriously very very difficult to use. I regret the day my company moved towards using this platform. It is highly rated but very difficult to use if you have a lot of customers and campaigns. There is no bulk edit options and you can't edit all the details once the campaign is launched. You cannot open ...

Read more

AI

Agency in Marketing and Advertising

02/27/19

0 out of 5

Difficult to use and no bulk edit and bulk select options.

What do you like best? Nothing really, i don't know why we switched to this platform or why even people like it. What do you dislike? I've used this platform for about 3 months now and it's seriously very very difficult to use. I regret the day my company moved towards using this platform. It is highly rated but very difficult to use if you have a lot of customers and campaigns. There is no bulk edit options and you can't edit all the details once the campaign is launched. You cannot ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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