Autopilot Reviews in July 2026: User Ratings, Pros & Cons

MIGRATED TO Ortto

Solid service with great features

What do you like best? The visual nature of AutoPilot's journey design makes it a breeze to create even the most complex of marketing automation campaigns. Great support from the team adds to what is a mainstay in my marketing stack and I've recommended it to many. What do you dislike? Only one default SMS provider. Would be nice to be able to push out to Zapier as a shape and also use Nexmo rather than Twilio. What business problems are you solving with the product? What benefits ...

Easy to Implement Marketing Automation That's Great for SMB's

What do you like best? Autopilot is as effective as it's user. Build marketing automation processes with easy to understand drag-and-drop functionality and you can be up and running quickly. The user does need to come up with the logic behind the process triggers and how contacts are entered into smart lists, but learning how to use Autopilot will not hinder a marketer from getting a campaign done. Autopilot also offers templates for your journeys so you can see what a recommended process ...

Very easy to learn with some limitations for complexity

What do you like best? I really like how simple the software is to use. Just drag and drop. What do you dislike? I don't like how limited the software is with regards to building out complex nurture tracks. What business problems are you solving with the product? What benefits have you realized? We're using Autopilot to service several of our marketing agency clients who do simple marketing automation and email marketing. We built simple nurture tracks with lead scoring to trigger ...

It's an awesome tool and great for email marketing automation

What do you like best? The single best feature is the visual journey editor (like a flow chart - nowadays, I'd never use an email marketing tool that doesn't have this feature. It's great to be able to map out the whole flow of a journey in very much the same way I do on a whiteboard or in a notebook. There's also loads of options for the journey whether it be emails, slack notifications, API triggers, any kind of decision point you could want (incl which pages they've visited on your ...

Best and Worst for our product needs

What do you like best? I like setting a journey and forgetting about it. What do you dislike? templates are hard to use unlike mailchimp Recommendations to others considering the product It's a great standard marketing tool. What business problems are you solving with the product? What benefits have you realized? We use autopilot to communicate with sites. the biggest benefit is setting and forgetting

Great product - but we quickly outgrow it

What do you like best? This is a great product for its price. Definitely punching above its weight in that regard. Love the visual drag-and-drop builder for automated journeys. Very easy to learn and get up and running. Support is top-notch - support team is quick to respond and knowledgeable. The headsup tools was easy to setup as well, and works really well within an automated journey. What do you dislike? AutoPilot is missing features, large and small, that other more ...

Autopilot good not great

What do you like best? Journey building capabilities very sophisticated given cost. What do you dislike? Email design is very limited and hard to use. What business problems are you solving with the product? What benefits have you realized? Email marketing. Customer acquisition.

Some good some bad

What do you like best? I like that I can automate some of the repetitive tasks in our email. We have a weekly reminder for a live webinar and autopilot has made it possible for me to set and almost forget it. Additionally it is possible to automate new client journeys from their own sign up. What do you dislike? It's a bit clunky. Some of the things I like best are actually things I've "hacked" the system to do because it's not designed to be used the way we use it. ...

Does it what it needs to, but not much more.

What do you like best? Easy to design stories, but thats about it. What do you dislike? Can't toggle stories on and off; need salesforce to unlock full functionality What business problems are you solving with the product? What benefits have you realized? Basic marketing-automation spam - thanks for signing up! complete your registration! you did X, we sent you Y, etc...

Solid when used for light marketing automation

What do you like best? Simple, visual and intuitive. It's a really simple way to get started with email journeys. We used it well for responding to demo requests What do you dislike? Ability to deal with complex journeys. We've moved onto PersistIQ for outbound email and Hubspot for Marketing Automation, but still use Autopilot in places Recommendations to others considering the product It's been great for lightweight things, but we've moved on to other software for more complex ...