Autopilot Reviews in July 2026: User Ratings, Pros & Cons

MIGRATED TO Ortto

Cheap and awesome

What do you like best? It is really easy to build email workflows in Autopilot. SImple drag and drop tools that anyone can use. What do you dislike? Can't really complain about anything in Autopilot... Recommendations to others considering the product Play with their workflow creator What business problems are you solving with the product? What benefits have you realized? We have automated many emails that we used to send manually. It saves time and effort from us as we can build ...

Amazing at what it does

What do you like best? It isn't like typical CRM and account based marketing. Instead everything is very campaign driven for marketing automation within a specific track. It really grows on you! What do you dislike? I found myself wanting to import all my contacts and their personal identifiers but you have to use their tracking beacons. In the long run it is fine since that quickly gets picked up as soon as a user goes through an email or landing page. What business problems are you ...

Marketing automation platform of the 21st century

What do you like best? This platform makes the traditional way of doing marketing automation obsolete (think Marketo and co. - The visual workflow creator and editor is gorgeous and easy to use - API integration support is stellar - Email deliverability is top notch (Autopilot is using Sendgrid as the delivery service What do you dislike? - The limitation of the email editor makes it difficult to customize the raw code of the entire email - Navigation can be tricky ...

Amazing deliverability; Essential for Salesforce users; Steep price for basic email campaigns

What do you like best? The breadth of integrations and capabilities of Autopilot is pretty amazing. It sparks the imagination and can manage a very wide array of campaigns. Specifically for Salesforce users, it's one of the best tools I've used, and I was a very early adopter of Pardot, Marketing Cloud, and many other suites. Their deliverability is very strong as well, for those who are doing high volumes. What do you dislike? It's expensive IF you just care about email campaigns. ...

Autopilot's High Flying Performance

What do you like best? I can't say enough great things about the visual interface. Personally I am a visual learner and this program immediately caught my eye. The different trigger colors and shapes help the user to mentally organize what can definitely become a complicated build. I also am a big fan of the tracking feature. A lead can be tracked as they navigate the company's website and landing page exit points which provides great behavioral data. What do you dislike? When I had ...

Awesome, Inexpensive Winner

What do you like best? Autopilot is really intuitive and easy to use, I had my first journey up and running in a matter of hours. What do you dislike? More local suppliers of postcards (to reach the customer quicker would be my only real issue, but this is a minor concern. What business problems are you solving with the product? What benefits have you realized? We have a number of journeys to solve on-boarding, to automate product reviews and product surveys.

Affordable & Great Functionality

What do you like best? After using Mailchimp, transitioning to Autopilot really brought our marketing game to the next step. We can see detailed user behave, live actions on our website, and have the ability to really segment our marketing. What do you dislike? I wish the Salesforce integration was a little bit deeper, primarily with Campaigns. We've just started using Campaigns in Salesforce and I wish there was a way to add campaign members to a salesforce campaign via an Autopilot ...

High functioning features paired with visually pleasant interface.

What do you like best? As someone who was new with email marketing it was really easy to set up my first automation. Everything is straightforward and based on how the user interacts with the emails I can easily set up segments of customers. A/B spilt testing is also very easy to set up, which is very important in my role. I also like how it tracks and records customer interactions with the site. This has helped me build better segments and understand what people are doing before ...

Next level automation

What do you like best? My favorite part is the integration with Slack. I like to be notified when I get new sign-ups on my website. What do you dislike? I would prefer to see an easier way to send one off emails. Recommendations to others considering the product zapier integration is amazing and a must with any email system What business problems are you solving with the product? What benefits have you realized? We are currently tracking open rate for each individual customer. ...

Great tool for personalised communication!

What do you like best? I love two things about Autopilot - how easy it is to setup a campaign and how much power you have with its features. You can automate based on any type of user activity and guide the lead / prospect / customer in any way you please - that is powerful! What do you dislike? It's sometimes harder to completely understand how all the features work. Recommendations to others considering the product Try them out for a simple campaign. The price isn't low, so it's ...