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9.0

SpotScore

Autopilot

Autopilot Reviews in July 2026: User Ratings, Pros & Cons

MIGRATED TO Ortto

Streamline Your Marketing with Autopilot.

4.2

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Autopilot offers custom pricing plan

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This Product has been Migrated to Ortto

Autopilot Reviews & Ratings

4.2

Very Good

Based on 517 ratings & 407 reviews

Are you using Autopilot?

Rating Distribution

Excellent

(310)

Very Good

(72)

Good

(13)

Poor

(1)

Terrible

(11)

Spotsaas Editor’s POV

Ortto (formerly known as Autopilot) has garnered significant praise over the past year for its intuitive and visually appealing interface, robust marketing automation capabilities, and strong customer support. As an all-in-one platform, Ortto empowers businesses to create personalized customer journeys, automate email campaigns, and streamline their marketing ...Read more

Autopilot pros and cons

  • Interface is easy to navigate, even for non-technical users.

  • Email automation supports personalized, trigger-based campaigns.

  • Support team responds quickly with helpful solutions.

  • Drag-and-drop journey builder with segmentation for workflow setup.

  • Expensive pricing plans, particularly restrictive for small businesses or startups with tight budgets.

  • Email templates offer limited design flexibility for advanced customization.

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Showing 261-270 out of 407

S

Sergio

11/17/17

5 out of 5

Easy to use, intuitive and helpful software

PROS & CONS What are the best aspects of this product? The drag and drop interface is easy to use and intuitive. The support team is friendly, helpful and timely! Autopilot tracks every newsletter forms on my website or other similar form on the site, also, the contacts management is very convenient. Their email tools are manageable. List trigger, time trigger and add to list are very beneficial for my marketing strategies. What aspects are problematic or could work better? In my ...

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JS

Jay S.

11/17/17

5 out of 5

Amazing tool for all your marketing automation needs!

What do you like best? Ease of use and tight SFDC integration! Effective List Management & Drip Marketing! What do you dislike? Nothing I disliked, however if we could have a chat functionality such as intercom would be awesome! Recommendations to others considering the product Should try Autopilot as its very easy to use! Most importantly if you want to define a journey its very easy. A user adaptability is very high due their great user interface! Onboarding experience is great ...

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TE

Thomas E.

11/16/17

4 out of 5

Good product, with some room for improvement

What do you like best? Journey workflow is visual and easy to use. What do you dislike? No real integration options outside of salesforce and API. zapier integrations are a poor substitute for the real thing. Email UX / editor is not very good, short on templates, needs some more work since email is such a core part of marketing automation. Recommendations to others considering the product try it out see if you like it. What business problems are you solving with the product? What ...

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GP

Giovanni P.

11/16/17

4.5 out of 5

Great tool to Automate your Marketing processes

What do you like best? The Visibility of the journeys is great. The ease of pushing leads from one list to another depending on conditions. What do you dislike? Smart Segments once created are not editable Recommendations to others considering the product Try it, it's a great tool that might solve a lot of your Marketing Automation problems What business problems are you solving with the product? What benefits have you realized? Increasing returning visitors and actions on site. ...

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KA

Kory A.

11/16/17

5 out of 5

The Best Platform Out there For Modern Automation

What do you like best? I love how easy it is to setup complex funnels using their visual system. The Triggers, Actions, and Conditions took a bit of a learning curve, but once I grasped it, I'm now obsessed with the software, especially the Zapier integration which I take full advantage of. What do you dislike? Sometimes the Journeys can load slow when you have really massive journeys open. I also would like to see Shopify as an integration. Recommendations to others considering the ...

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NR

Nicco R.

11/16/17

5 out of 5

Everything we ever needed

What do you like best? Autopilot's software has the unique ability for me to take an idea for a customer journey and put it into an executable plan with ease. Autopilot allows my website to trigger an API that sets up a cascade of different journeys and sets up flags to know when to remove users after they have taken certain actions. The careful placement of customizable variables is also incredibly useful. I haven't found something that I wanted to do that I haven't been able to ...

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AC

Alejandro C.

11/16/17

5 out of 5

Why I would recommend AP to my friends

What do you like best? I can create automated marketing funnels just by dragging and dropping specific actions. What do you dislike? Sometimes the server goes down, but occurs only 2% of the uptime. What business problems are you solving with the product? What benefits have you realized? Helping clients to automated their marketing funnels. It´s amazing that I can create business with it.

QA

Quentin A.

11/16/17

5 out of 5

Couldn't be happier

What do you like best? It does everything I need and it's so simple to use. Not to mention it's a whole lot cheaper than others I've used. I couldn't be happier with Autopilot. It's integration with Zapier means the only thing holding me back for the most part is my imagination! What do you dislike? Not so much of a dislike but a request - I'd love A/B split testing to be included in the Base plan. That's about it at this stage. Would also love an affiliate program. What business ...

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MP

Mickie P.

11/16/17

4.5 out of 5

Competitors Better Watch Out

What do you like best? Building automated marketing journeys that everyone in the business can understand regardless of complexity. The visual drag-n-drop layout makes it easy to deploy new ideas and still maintain an overview of what is actually active and working. I come from a background in casino and gambling, where every little drop matters in a very saturated market space, and I've used big (expensive systems to squeeze and tweak. AutoPilot is still growing - but fast. I can't wait ...

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GG

Gerald G.

11/16/17

3.5 out of 5

Great Tool for Lead Nurturing

What do you like best? The Lead Nurturing Process gets very easy with Autopilot. You learn how to build Journeys in a minute and can keep those Journeys running for every piece of content you have. From there on you can track. With What do you dislike? Actually there is nothing i dislike since we only use it for E-Mail Lead Nurturing. They also have a Headsup-Integration that we are using on the Website. The Reports for the Headsup only show total clicks and a click rate. Here i ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].