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9.0

SpotScore

Autopilot

Autopilot Reviews in July 2026: User Ratings, Pros & Cons

MIGRATED TO Ortto

Streamline Your Marketing with Autopilot.

4.2

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Autopilot offers custom pricing plan

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This Product has been Migrated to Ortto

Autopilot Reviews & Ratings

4.2

Very Good

Based on 517 ratings & 407 reviews

Are you using Autopilot?

Rating Distribution

Excellent

(310)

Very Good

(72)

Good

(13)

Poor

(1)

Terrible

(11)

Spotsaas Editor’s POV

Ortto (formerly known as Autopilot) has garnered significant praise over the past year for its intuitive and visually appealing interface, robust marketing automation capabilities, and strong customer support. As an all-in-one platform, Ortto empowers businesses to create personalized customer journeys, automate email campaigns, and streamline their marketing ...Read more

Autopilot pros and cons

  • Interface is easy to navigate, even for non-technical users.

  • Email automation supports personalized, trigger-based campaigns.

  • Support team responds quickly with helpful solutions.

  • Drag-and-drop journey builder with segmentation for workflow setup.

  • Expensive pricing plans, particularly restrictive for small businesses or startups with tight budgets.

  • Email templates offer limited design flexibility for advanced customization.

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Showing 251-260 out of 407

B

Bessie

12/09/17

4 out of 5

Use this software to make a design the way you want.

PROS & CONS What are the best aspects of this product? The software is not complicated at all, it is very useful and easy to use. You have simple user journey design and helps you to design the logic, easy to combine with our present CRM system. What aspects are problematic or could work better? When user number grows the price is going up. Also, there are many integrations that doesn’t have full control like in Salesforce, with this software we cannot sync subset only users. What ...

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A

Anonymous

11/30/17

5 out of 5

AutoPilot Review

What do you like best? Love the ability to create response text messages and send email replies to specific people based on where in the journey the reply comes in. What do you dislike? There's a pretty steep learning curve with AutoPilot, which isn't ideal when you want to stand things up quickly or train someone new. Recommendations to others considering the product Beware a semi-steep learning curve when you're first getting set up, but stick with it! It's a great product that ...

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A

Anonymous

11/28/17

3.5 out of 5

Simplified way to generate more leads through your website

What do you like best? It is all point and click. That makes it very easy to setup. What do you dislike? It is challenging to learn all the features of the Autopilot and feel like I am receiving full value for what I am spending. Recommendations to others considering the product Check out their webinars. It is very helpful information to learn how to use it They offer great support. What business problems are you solving with the product? What benefits have you realized? Lead ...

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BM

Bryan M.

11/27/17

4.5 out of 5

My Favorite Marketing Automation Tool

What do you like best? Allows us to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database. What do you dislike? While there are some organization features like folders, I feel that journeys can get a little crowded quickly. Recommendations to ...

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DS

Daniel S.

11/24/17

5 out of 5

Growth in a box

What do you like best? The simplicity of executing complex logic, from segmenting our contacts to utilizing that data for marketing. What do you dislike? Bulk upload of contacts caused duplicates which caused some problems, but otherwise we love it. Recommendations to others considering the product Rarely have I been so promotional about someone else's business, especially software. However they have done such a great job with a truly needed aspect of online marketing - making it ...

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M

Milton

11/23/17

5 out of 5

Autopilot enhances our marketing work

PROS & CONS What are the best aspects of this product? With Autopilot I can send emails, sms and postcard in more innovative ways, but what is really helpful for my team and me is the collaboration with Salesforce. Using UX is extremely powerful because makes deployment of automation more easy and quickly. What aspects are problematic or could work better? It would be good to have lead scoring, but it’s not big deal. What specific problems in your company were solved by this ...

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AF

Adam F.

11/22/17

4.5 out of 5

Robust product that continues to deliver value

What do you like best? After scoping out the competition, we selected autopilot because it satisfied out initial email automation needs but offered a range of features and functionality that I knew we could use down the road for future initiatives. We continue to find new way to use autopilot for marketing, sales, and customer success workflows. The Salesforce integration is very powerful and their customer success & support teams are great! What do you dislike? There is room for ...

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HH

Hannah H.

11/19/17

5 out of 5

Great solution/company that fits our needs perfectly

What do you like best? When searching for the right marketing automation solution for our company, we had a few criteria that were hard to find all-in-one. A solution that worked best for our backend environment (mostly events coming from Segment that would feed nicely into the solution, a solution that was affordable but not cheap as we have offer 100K contacts currently and this increasing by at least 6K per month, a solution that was user-friendly and visually nice to use, and a ...

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A

Alyssa

11/18/17

5 out of 5

Powerful Marketing Automation Software that you should try Immediately

PROS & CONS What are the best aspects of this product? Journeys are very helpful tool, you only need to use drag-and-drop Actions and Triggers to organize the entire advertising campaign in one single canvas. This software helps you to see the lead journey from start to end of a marketing workflow. Also, Autopilot integrates with Slack, Salesforce and Recurly, which makes the work much easier. I love this software because collaborates with Zapier and that means that your marketing ...

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A

Anonymous

11/17/17

5 out of 5

Powerful Marketing Automation Software Made Easy

What do you like best? One of the best parts of AutoPilot is its ease of use. It's so user-friendly that anyone on your team can jump in with minimal product training. What do you dislike? Currently, the email editor does not have a spell check built into it but a fix for that is coming shortly. What business problems are you solving with the product? What benefits have you realized? We're no strangers to marketing automation software. We previously had Marketo and weren't very ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].