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9.0

Spot Score

Autopilot

Autopilot Reviews in May 2025: User Ratings, Pros & Cons

MIGRATED TO Ortto

Streamline Your Marketing with Autopilot.

4.2

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Autopilot offers custom pricing plan

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This Product has been Migrated to Ortto

Autopilot Reviews & Ratings

4.2

Very Good

Based on 517 ratings & 407 reviews

Rating Distribution

Excellent

(310)

Very Good

(72)

Good

(13)

Poor

(1)

Terible

(11)

Expert's Review

Ortto (formerly known as Autopilot) has garnered significant praise over the past year for its intuitive and visually appealing interface, robust marketing automation capabilities, and strong customer support. As an all-in-one platform, Ortto empowers businesses to create personalized customer journeys, automate email campaigns, and streamline their marketing ...Read more

Autopilot pros and cons

  • Intuitive and user-friendly interface, making it easy to navigate and use even for those with limited technical expertise.

  • Robust email automation capabilities, enabling users to create personalized, triggered campaigns to engage customers effectively.

  • Strong support team that responds promptly and provides helpful solutions, enhancing the overall user experience.

  • Simplified journey creation and segmentation with drag-and-drop features, facilitating efficient workflow setup.

  • Expensive pricing plans, particularly restrictive for small businesses or startups with tight budgets.

  • Limited design flexibility in email templates, which can feel generic for advanced users seeking more customization.

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Showing 211-220 out of 407

11/04/18

4.5 out of 5

Easy and cost effective e-marketing tool

What do you like best? Auto Pilot is an easy to use e-marketing tool, it has extensive functionality for Email and SMS, works well with trigger based on values or changes, you can set and forget the donor journey. What do you dislike? You cannot build the EDM's as easily as we would like in Auto Pilot. Only trigger off fields on Contact or Campaign member values and changes, would love to also trigger based on campaign fields values and changes. Recommendations to others considering ...

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10/30/18

5 out of 5

Best mailing software - if you're looking to deliver results, and not fight with the software.

What do you like best? The UI is organised in a way that allows you to logically create the journeys. When you show them to your colleagues, you don't have to do much explaining, since it is visually presented in an awesome way. Perfect for AB testing and making your campaigns something more. What do you dislike? Takes a moment to get into it (some traps with the shapes and triggers which work in specific way - but if you dig into KB and talk with their support, you can overcome it. ...

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10/30/18

4.5 out of 5

Bringing it all together.

What do you like best? I love the flexibility of the platform. The ability to bring in any tool we want is key. It means we can use best-in-class software for each process in our martech operation. The journey maps are really easy to use and the templating is a great feature as well. What do you dislike? From an agency standpoint, it's hard to manage multiple clients marketing platforms with Autopilot. We also found the lists, in general, to be hard to manage compared to some ...

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10/29/18

4.5 out of 5

Lovely experience

What do you like best? Autopilot is the best in its own league - it has all customization features that you could dream about. It also comes with the ability to integrate with a lot of other Saas services. This is what I call awesomeness! What do you dislike? After one year with this app, I found only one thing that makes me mad - preview is much different than the real email. But it can be solved with HTML templates! What business problems are you solving with the product? What ...

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10/29/18

4.5 out of 5

Super Efficient Platform for Deficient Newbies

What do you like best? The software is already great and easy to use, but the easy integration with even more software makes for a seamless marketing process. What do you dislike? Some of the necessary steps to get something to work are not apparent and takes a bit of time, or customer support, to get running. Recommendations to others considering the product I don't have any marketing experience by education, but was thrown into a role to select tools that would help us replace a ...

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10/10/18

4.5 out of 5

Perfect for creating customer journeys

What do you like best? I like how many triggers, conditions, and actions are available. I can make it do exactly what I need to accomplish and track the whole process. What do you dislike? The lack of flexibility within the contact management side. Recommendations to others considering the product It's really a great product to create customer journeys and has a lot of conditions, triggers, and actions. What business problems are you solving with the product? What benefits have ...

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K

Kent

09/26/18

5 out of 5

Take care of your customers with Autopilot

PROS & CONS What are the best aspects of this product? What I really enjoy with Autopilot is their graphic interface. Finally, I can easily see how I can help my client or advanced my marketing. Easy to use, especially their configuration tools for landing pages and even email. Their customer service is great, clear with answers and very helpful. What aspects are problematic or could work better? I don’t have nothing to dislike by now. What specific problems in your company were ...

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K

Kent

09/26/18

5 out of 5

Take care of your customers with Autopilot

PROS & CONS What are the best aspects of this product? What I really enjoy with Autopilot is their graphic interface. Finally, I can easily see how I can help my client or advanced my marketing. Easy to use, especially their configuration tools for landing pages and even email. Their customer service is great, clear with answers and very helpful. What aspects are problematic or could work better? I don’t have nothing to dislike by now. What specific problems in your company were ...

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G

Gabriel

09/24/18

5 out of 5

Helpful and Intuitive tool, easy to use, Highly recommend

PROS & CONS What are the best aspects of this product? You can see your “journeys” for your clients depend on the actions they’ve taken thanks to amazing Autopilot guides. This software helps you to plan how you are going to reach new clients and to make effective welcoming emails, also, FAQ and survey invitations are really helpful. What aspects are problematic or could work better? It is simple and easy to use, looks like a basic version for everyone. I really need some advanced ...

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09/15/18

3 out of 5

Great once you get the hang of it

What do you like best? I can setup email campaigns for targeting and see all the metrics in one spot - hit them with as many emails as I want, there is a lot of integration capabilities such as connecting to my facebook audience as soon as they open an email. What do you dislike? It's a bit finnicky - sometimes I'll accidentally hit "publish" and then it re-publishes an email journey are already have live, and I'm not sure if they're getting sent it again or if it did nothing. I also ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].