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9.0

Spot Score

Autopilot

Autopilot Reviews in May 2025: User Ratings, Pros & Cons

MIGRATED TO Ortto

Streamline Your Marketing with Autopilot.

4.2

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Autopilot offers custom pricing plan

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This Product has been Migrated to Ortto

Autopilot Reviews & Ratings

4.2

Very Good

Based on 517 ratings & 407 reviews

Rating Distribution

Excellent

(310)

Very Good

(72)

Good

(13)

Poor

(1)

Terible

(11)

Expert's Review

Ortto (formerly known as Autopilot) has garnered significant praise over the past year for its intuitive and visually appealing interface, robust marketing automation capabilities, and strong customer support. As an all-in-one platform, Ortto empowers businesses to create personalized customer journeys, automate email campaigns, and streamline their marketing ...Read more

Autopilot pros and cons

  • Intuitive and user-friendly interface, making it easy to navigate and use even for those with limited technical expertise.

  • Robust email automation capabilities, enabling users to create personalized, triggered campaigns to engage customers effectively.

  • Strong support team that responds promptly and provides helpful solutions, enhancing the overall user experience.

  • Simplified journey creation and segmentation with drag-and-drop features, facilitating efficient workflow setup.

  • Expensive pricing plans, particularly restrictive for small businesses or startups with tight budgets.

  • Limited design flexibility in email templates, which can feel generic for advanced users seeking more customization.

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Showing 131-140 out of 407

03/07/19

5 out of 5

Everything you need for Omni-Channel Marketing Campagins

What do you like best? Journey mapping is made extremely easy. Many first party integrations are available to create omnichannel marketing campaigns. CRM Integration is robust if done properly. Having the ability to sync Facebook, email, sms, ppc and other channels all in one channel makes my life easier. Creating Look alike audiences for social and ppc based off of page views, email clicks, and sms makes our top of funnel marketing campaigns very successful. What do you dislike? Can't ...

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03/07/19

5 out of 5

Easy to use and beyond email

What do you like best? Very easy drag and drop logic, but what I really love are all the different integrations they have with google, twilio, etc. Makes it way more powerful than just an email tool. What do you dislike? Sometimes the other integrations don’t work and it’s tricky to find why. Also wish there was a mobile app or for autopilot to be mobile friendly. Recommendations to others considering the product Use as many connectors as you can to help you move along. What ...

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03/07/19

5 out of 5

Best mailing software - if you're looking to deliver results, and not fight with the software.

What do you like best? The UI is organised in a way that allows you to logically create the journeys. When you show them to your colleagues, you don't have to do much explaining, since it is visually presented in an awesome way. Perfect for AB testing and making your campaigns something more. What do you dislike? Takes a moment to get into it (some traps with the shapes and triggers which work in specific way - but if you dig into KB and talk with their support, you can overcome it. ...

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03/07/19

5 out of 5

Amazing software!

What do you like best? 1. Marketing Automation at its finest. 2. User Experience - really easy to set up everything, I just love the simplicity and design. What do you dislike? Restrictions - I can't promote gambling related content. What business problems are you solving with the product? What benefits have you realized? Marketing Automation. Sending auto emails and sms to clients base on different triggers. I realised I don't have to build everything on my own - There are so ...

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03/07/19

5 out of 5

Fantastic software

What do you like best? Great user interface - so easy and fun to utilise. What do you dislike? Nothing, I like how you can drag and drop the whole customer journey. What business problems are you solving with the product? What benefits have you realized? Lead generation and we are increasing our conversion rates.

03/07/19

4.5 out of 5

Autopilot is the best workflow/automation tool out there!

What do you like best? Autopilot is a phenomenal tool for marketing automation and email workflows! It connects almost seamlessly with the tools I use every day which is essential for keeping our team in the know and on the same page. Other things I like about Autopilot are: -It has a ton of integrations with other tools -Workflows are really easy to build and are visually appealing. You can also connect something to an existing path rather than building out the same flow in a ...

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03/07/19

4.5 out of 5

Great Marketing Automation Service

What do you like best? I love the breadth of options covered by Autopilot (e.g., email, SMS, Heads Up, Pipedrive integration and more. And I also like how easy it is to visualize and use customer journeys. What do you dislike? I wish they had a better email editor (especially an HTML view, since various spam checking tools, e.g., GlockApps, find issues with the HTML generated by their editor. To be fair, GlockApps finds issues also with some other ESPs. I also had a bit of trouble ...

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03/07/19

4.5 out of 5

Great value for a great marketing automation platform

What do you like best? Setting up customer journeys is easier in Autopilot than in any of the other marketing automation platforms that I have used. Add that to the fact that there are so many integrations, as well as the ability to use Zapier, and you have a really solid platform here that keeps getting better. I love the ability to add different types of customer touch-points such as text messaging and even post cards. What do you dislike? I think that the biggest thing missing for ...

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03/07/19

4.5 out of 5

Amazing Journey Experience

What do you like best? I find it really easy to create an email journey on Autopilot. There was a time I had a bad experience, where emails in one of my journeys weren't delivering. I reached out to the customer support and they were so quick to help me gain insight into the problem. Apparently, I had made some mistakes. I really appreciated the quick response, and most importantly the knowledge the support guy exhibited to solve my issue. What do you dislike? Autopilot could be ...

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03/07/19

4.5 out of 5

Dynamic, agile and intuitive marketing tool

What do you like best? The intuitiveness and everything-can-be-done approach of the system is great! What do you dislike? I am REALLY missing af commerce-module to integrate our webshop to Autopilot down to products, to be able to do automations based on previously bought products, "in-stock-again", "now on sale" etc. What business problems are you solving with the product? What benefits have you realized? Every kind of marketing automations, to catch form-subscriptions without ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].