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9.0

SpotScore

Autopilot

Autopilot Reviews in July 2026: User Ratings, Pros & Cons

MIGRATED TO Ortto

Streamline Your Marketing with Autopilot.

4.2

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Autopilot offers custom pricing plan

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This Product has been Migrated to Ortto

Autopilot Reviews & Ratings

4.2

Very Good

Based on 517 ratings & 407 reviews

Are you using Autopilot?

Rating Distribution

Excellent

(310)

Very Good

(72)

Good

(13)

Poor

(1)

Terrible

(11)

Spotsaas Editor’s POV

Ortto (formerly known as Autopilot) has garnered significant praise over the past year for its intuitive and visually appealing interface, robust marketing automation capabilities, and strong customer support. As an all-in-one platform, Ortto empowers businesses to create personalized customer journeys, automate email campaigns, and streamline their marketing ...Read more

Autopilot pros and cons

  • Interface is easy to navigate, even for non-technical users.

  • Email automation supports personalized, trigger-based campaigns.

  • Support team responds quickly with helpful solutions.

  • Drag-and-drop journey builder with segmentation for workflow setup.

  • Expensive pricing plans, particularly restrictive for small businesses or startups with tight budgets.

  • Email templates offer limited design flexibility for advanced customization.

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Showing 91-100 out of 407

A

Anonymous

04/18/19

2 out of 5

Sluggish and Expensive Software

What do you like best? The process of getting the product is made easier and straight, making it possible for all the prospective users to obtain it. Using this software has no complexity or it does not call for any training. The customer service desk often give answers to their client's questions. What do you dislike? The software is slow and sluggish. It seems to have many bugs and this calls for greater commitment on the vendors side. Again, it's results are just ...

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A

Anonymous

04/16/19

5 out of 5

Great, cost-effective solution for SMB

What do you like best? Getting set up and running with Autopilot was straightforward and the templates were very helpful. We had no marketing automation solution prior, so it was a major improvement over static email services. What do you dislike? I can't think of any specific things to dislike other than known areas for improvement on their roadmap. For example there is room for improvement in the UX of the email editor, but that is already known to the AP folks and on their roadmap. ...

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A

Anonymous

04/11/19

4 out of 5

Great Marketing Automation Tool

What do you like best? Autopilot is very intuitive to use and has a great journey builder that makes my life easier. Their customer service is amazing and they are always very helpful. What do you dislike? The live option is great, but it's very confusing not to know what the numbers really mean. this needs to be perfected to give us a clearer view of how the process is flowing. Also, a sending calendar would be amazing to have. Last thing is that the only way to go to emails ...

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A

Anonymous

04/09/19

5 out of 5

Turnkey Marketing Automation Software for Startup

What do you like best? - Super intuitive interface made it easy to start using Autopilot right away - Live insights allows immediate tracking - Smart segments allow for infinitely flexible marketing automation journeys What do you dislike? - Some configurations, such as sending an email each week need some creative thinking to set up Recommendations to others considering the product I've used a variety of marketing automation tools in the past (Hubspot, Mailchimp, Active ...

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A

Anonymous

04/04/19

4 out of 5

Autopilot - Very intuitive and visual!

What do you like best? What I like the most about it it how visual it is. I myself am a very visual person and even though I deal with automation, I simply enjoy how journeys are created, developed. Besides it's visual part, the support they provide, so far has been perfect!They are always available on chat and they are always fast to respond! Not because they have nothing to do, but because Autopilot is amazing out of the box! What do you dislike? I dislike that you cannot access your ...

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A

Anonymous

04/03/19

4 out of 5

Easy to use and great support

What do you like best? Autopilot is so much simpler than other marketing automation systems. It's very easy to create, review and keep track of the automated journeys you have going. Unlike other systems, the journeys you create are drag and drop, and it's very easy to see the different branches of a journey at a glance. Having 24 support available via Livechat has also been incredibly helpful - it's easy to ask quick questions, or get advice and support on trickier issues. The support ...

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A

Anonymous

04/01/19

5 out of 5

A must-have tool if you value email and marketing automation.

What do you like best? Customer Support. Highly knowledgeable, and always helpful and been available to help me with every kind of question and scenario, both during and outside of my businesses hours. Software Journeys are really intuitive to design with the drag and drop editor. I also love the annotations and feel this could be a separate tool for business who wish to map out and visualise any sort of journey. Building campaigns are simple with the email marketing editor. ...

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A

Anonymous

03/31/19

5 out of 5

Great tool with excellent support

What do you like best? It's so easy to set up a customer journey visually and see exactly what I'm doing, and then test it. I haven't had the chance yet to explore all the various features but sure it'll do far more than I need. Also the live chat has been a godsend when I've been working on it in the middle of the night and I can't get something to work, they've held my hand and taken me through everything step by step. The pricing is great for me too as I'm building up my database and ...

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A

Anonymous

03/29/19

5 out of 5

One of my favorite tools ever

What do you like best? Wonderful tool, easy to use, intuitive, great design, so many features and great customer service. What do you dislike? Never had any trouble and nothing particular I dislike. What business problems are you solving with the product? What benefits have you realized? I am automating the sales funnel implementing emails, sms and integrated services. The main benefit is a sales machine that works even when I am sleeping.

A

Anonymous

03/29/19

5 out of 5

Autopilot Newbie - Very satisfied!

What do you like best? The journey canvas is brilliant! It actually inspires the entire team to get involved throughout the process by offering a user-friendly space for fun, creativity and productivity. I love that you we can add notes and ideas right on the canvas and we can all be part of the journey as it unfolds. What do you dislike? The hours of the free tutorial session are slightly inconvenient, they only take place in late hours of the night in my neck of the woods. That ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].