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Attribution - Marketing Attribution Software

Attribution Reviews in May 2025: User Ratings, Pros & Cons

Track your marketing ROI with precision and ease.

4.6

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Attribution Reviews & Ratings

4.6

Excellent

Based on 67 ratings & 29 reviews

Rating Distribution

Excellent

(22)

Very Good

(5)

Good

(2)

Poor

(0)

Terible

(0)

Expert's Review

Attribution has been receiving overwhelmingly positive reviews over the past 12 months, with users praising its user-friendly interface, granular tracking capabilities, and seamless integrations with platforms like Segment.com. The ability to easily customize attribution models and track data at a campaign level has been a standout feature for many, allowing for ...Read more

Attribution pros and cons

  • Easy setup and integration with popular platforms like Shopify, Facebook, and Google, allowing quick implementation and tracking capabilities.

  • Intuitive user interface that is simple to navigate, making it accessible for users with varying technical expertise.

  • Comprehensive tracking features, including multi-channel attribution, granular data slicing, and customizable views, providing deep insights into marketing performance.

  • Efficient customer support that is responsive and helpful, assisting users in setting up and maximizing the platform's value.

  • Some users experienced difficulties with specific integrations, like Segment.com, impacting the seamless flow of data and verification processes.

  • The platform may lack advanced features for customization and app/connectors selection in the Marketplace, limiting options for achieving complex functionalities.

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Showing 21-29 out of 29

MY

Michael Y

10/29/18

4.5 out of 5

"Simple and easy to use"

What do you like best about Attribution? Really fast to implement (just a few hours) and the dashboard is easy to understand What do you dislike about Attribution?

AU

Anonymous User

10/26/18

4 out of 5

"Unique and valuable"

What do you like best about Attribution? Attribution App allows us to track the ROI on any event, whether conversions, email signs ups, or add to cart, across a number of marketing channels. They've also helped us build integrations with partners where integrations didn't exist and segment our unattributed traffic into buckets

BD

Bernard D

10/24/18

5 out of 5

"Sleek, fast and intuitive"

What do you like best about Attribution? Love that Attribution only does one thing and does it so well. No gimmick. No non-sense. Clear and simple solution to track our attribution metrics.

MB

Michelle B

10/24/18

4.5 out of 5

"Attribution App"

What do you like best about Attribution? Once you get going with ads and have the platform set up, it works great. You're able to see a complete history of CPL and can attribute every last dollar to each campaign you're running.

LT

Livestorm T

10/23/18

5 out of 5

"Attribution does its job perfectly"

What do you like best about Attribution? If you want to know where your users come from, Attribution is where to look. Perfectly does its job, and easy to set up and tweak to your liking.

AU

Anonymous User

10/23/18

5 out of 5

"Simple and intuitive"

What do you like best about Attribution? We've looked at a lot of different analytics services and nothing comes close to the ease of use and value of Attributionapp.

AU

Anonymous User

10/23/18

3 out of 5

"A great first step attribution product"

What do you like best about Attribution? - Integrates really nicely with Segment.com - Easy to add referral and UTM based traffic

NC

Noémie C

10/23/18

4.5 out of 5

"Great way to track revenue from marketing efforts"

What do you like best about Attribution? The ability to track the efficiency of my marketing campaigns and accurate ROAS. We are now able to see which marketing channels is generating the most revenue and consequently adjust our strategy.

AU

Anonymous User

01/30/18

3.5 out of 5

"Its a good start to baseline attribution modeling!"

What do you like best about Attribution? Ease of setup, good UI and ability to pull data directly from the event pipeline segment. What do you dislike about Attribution?