Ahrefs Reviews in May 2025: User Ratings, Pros & Cons

Amazing SEO tool

What do you like best? The amount of data that Ahrefs provides is staggering. There's more information I am able to get out of it than I will ever be able to use. What do you dislike? I dislike that it's so complex that it's intimidating. However, it is the easiest to use out of all the SEO tools I've used. Recommendations to others considering the product Take the time to read through their vast amounts of case studies and blog posts. So useful! What business problems are you ...

Amazing SEO software

What do you like best? All and all this is a fantastic piece of SEO software. The keyword search volume tool is fantastic and the ability to bulk upload URLs. What do you dislike? The one thing I would like to see improved is the rank tracking part (which I know is in the works. Recommendations to others considering the product Do the trial prior to purchasing the software and also check out their training program. What business problems are you solving with the product? What ...

Unrivalled backlink/search data analysis for website

What do you like best? Rank tracker, ability to analyse competitors content and prioritise keywords for SEO and SEM. What do you dislike? They don't allow public access to any parts of their API. Not even their own Ahref rank system! It's $500 for API access, even if you've got an advanced subscriptions. Bleh. Recommendations to others considering the product There are aspects that may not have an open history without API access - save your history from other products! What ...

Nothing comes close for backlink work.

What do you like best? The library and crawl index for Ahrefs is unparalleled. If you need to know competitive landscape and build backlinks, there is not another player in this space. moz, etc doesn't come anywhere close. they do alright in other factors, but purely from a research and backlink profile perspective Ahrefs is the leader without competition. Comparison features and backlink tracking are indispensable. Good to help with estimation of traffic on potential client's websites. ...

Lots of great tools

What do you like best? the content explorer gives great up to date insights in whats being put out there What do you dislike? position tracking always kind of off - isnt accurate to my google searches What business problems are you solving with the product? What benefits have you realized? SEO - backlink tracking

Great set of keyword features and link monitoring, lacking SEO grader for 8 months.

What do you like best? Keyword research tools are great for looking up competitor keywords and then finding opportunities with search volumes and competitiveness of the keywords. What do you dislike? The SEO grader which graded your site for technical SEO issues was taken offline sometime in the early fall of 2016. It's been about 8 months and it's still not back even though they were promising an upgrade would be done in a couple short months. Recommendations to others considering ...

I use Ahrefs to monitor my company's google rank and areas of improvement.

What do you like best? I like how you can browse your competitor's backlink profile. This gives me new ideas of where I can push SEO development. What do you dislike? I dislike that Ahrefs does not update in real time. I usually will see backlinks update 2-3 days after they go live. Recommendations to others considering the product Get it! The tool has unlimited data insights that you can uncover. Their blog content is also helpful. What business problems are you solving with the ...

Solid Tool for Link Building

What do you like best? Great catalogue of competitors' back links and linking opportunities for your site. Ahrefs also has great customer support--Someone will get back to you in an hour or so to answer any questions you might have. The pricing is also reasonable for the industry. What do you dislike? If you don't pay for the premium packages, you can't really access most of the software. For us (small company, the link intersect tool is nearly useless because we need to upgrade to see ...

Ahrefs is a useful SEO tool when looking for backlink profile

What do you like best? I like that the tool has a very useful historical look at your backlink profile. It allows you to track individual keywords matched to specific URL's. You can also look at specifc URL's and see how many and what backlinks you have with those pages specificly What do you dislike? I think that in some ways the dashboard views are a bit hard to navigate. Recommendations to others considering the product I feel that this is not a all-in-one tool that will help ...

Love the features - especially new/lost referring domains

What do you like best? I like the new/lost domains and links. I use the lost links and domains report to follow up with prospects in hopes to renew the link on the site. 9/10 times this works to re-acquire a decent link back to my client's sites. What do you dislike? I wish there was a way to send alerts for lost links in real time. I also feel that the link intersect could be a bit more detailed. Recommendations to others considering the product Excellent go-to source for link ...