Ahrefs Reviews in May 2025: User Ratings, Pros & Cons

Beat the competition

What do you like best? This SEO tool has been able to track all the keywords I wanted to rank for. The Gap Feature is the most useful part of As: it allows me to check keywords my competition ranked for which my business we did not rank for. What do you dislike? The price. It's an expensive tool and you need to learn how to use the tool knowing some technical SEO things. What problems are you solving with the product? What benefits have you realized? Ranking in Google, ...

The only SEO tool you’ll need

PROS & CONS What are the best aspects of this product? I like the user-friendliness of this tool as well as the number of available functionalities and features. It has got everything that an SEO specialist or digital marketer needs - from keyword research, keyword explorer tool (which is very helpful), competitor research, content research, rank tracking, and many more. There are also link building tools for discovering and monitoring backlinks used by top competitors in the market. ...

Ahrefs provides a map into the future

What do you like best? As helps give a very large yet detailed picture of your SEO standing. From your backlink profile to your unique organic keywords, as tells you how you rank on your site for each keyword, and against the competition. As is also one of our top tools for keyword research and competitive analysis. When thinking of how to describe as, an oil painting comes to mind - the more you look at it, the more you notice, and the more familiar you are with it the more information ...

AMAZING OVERALL SEO TOOL

What do you like best? Obviously it is really easy to conduct a backlink audit with the use of As (the tool basically does it for you) however I love the Keyword Research bit. What do you dislike? The fact that the average search volume is not pulled from Keyword Planner, it's a bit too low sometime. What problems are you solving with the product? What benefits have you realized? It's easy to track the resuls of an outreach or PR campaign, easy to track your competitors ...

Very trustworthy tool!

What do you like best? I have used As since I began SEO and can't imagine not using it. It allows me to keep and store historic data on my clients, as well as their competitors which is so useful for my job and saves a lot of admin work. It always feels very fresh and new and seems to keep up well with the ever-changing industry. Although I do not use it as often as I should, they have their own scoring metric for the quality of sites which can be very useful. What do you ...

The best SEO tool so far

PROS & CONS What are the best aspects of this product? It’s an essential tool for any marketing team. I like that it constantly updates itself with new tools that can deliver even detailed metrics per site page. I just love this product. What aspects are problematic or could work better? So far it delivers consistent service, any problems encountered gets fixed on the next update. What specific problems in your company were solved by this product? Mostly I use its metrics tool, ...

Great for Keyword Analysis & Backlink Information

What do you like best? As gives you a very quick, broad overview of your client's backlinks and a rough idea of what you are ranking for. This is great to use when you're first getting acquainted with a client, giving you an understanding of what link building or natural link building they were involved with in the past. I would really recommend this tool if you are looking to check your client daily, weekly or monthly to ensure their website is strong and won't get penalised by Google. ...

Comprehensive SEO tool

PROS & CONS What are the best aspects of this product? I like to commend the Ahrefs team for coming up with an incredible solution that offers almost everything needed to handle SEO. Amongst all the SEO tools I’ve used, this one is so far the best and the most comprehensive product. Every feature and functionality available is useful. In addition to robust and powerful tools, their customer support is also excellent. I always get immediate assistance when the need arises. What aspects ...

Solid SEO tool

What do you like best? Fantastic domain monitoring and comparison. Good for ad-hoc keyword research. What do you dislike? Limited reporting for SEO activities. UX can be improved. What problems are you solving with the product? What benefits have you realized? Competitor analysis, domain analysis and digital strategy.

Best software for SEO analysis

What do you like best? We use this extensively for doing SEO analysis of our clients. They give a detailed overview of all SEO elements. What do you dislike? The only dislike is the pricing of the product. This is really a very expensive SAAS tool. They need to reduce the price. Recommendations to others considering the product: Good Going What problems are you solving with the product? What benefits have you realized? It helps us keep track of entire off page SEO ...