Adobe Marketo Engage Reviews in July 2026: User Ratings, Pros & Cons

"makes routing leads much easier "

What do you like best about Adobe Marketo Engage? Exceptionally intuitive back end routing for salesforce. Makes the job of sales much easier in terms of assigning leads and contacts.

"Powerful MA tool, steep learning curve"

What do you like best about Adobe Marketo Engage? When it comes to marketing automation (especially outbound and ABM automation), Marketo is king. It's a powerful tool, supported by a great customer success function and an aggressive product roadmap.

"Marketing Automation at its finest"

What do you like best about Adobe Marketo Engage? Marketo is able to create complex flows and triggers better than any other marketing automation software I have ever used.

"Marketing Automation for Ops/Dev people"

What do you like best about Adobe Marketo Engage? The fact that you can integrate with just about anything is pretty great for today's business. What do you dislike about Adobe Marketo Engage?

"Digital marketing campaign management."

What do you like best about Adobe Marketo Engage? The platform enables the execution, management and analysis of online, social and offline marketing activities and interactions to generate more income with less effort.

"Leading edge thinking for enterprise marketing"

What do you like best about Adobe Marketo Engage? I like the capabilities and the integration partners that allow you to extend your stack with the best fit partners. The smart campaign capabilities offer a huge amount of flexibility to put together just about any marketing campaign logic, without the need to do any coding. The easy to use interface offers drag and drop design, with drop menus and auto-fill drop down selections that prompt you through the campaign logic.

"Learning curve, but endless possibilities"

What do you like best about Adobe Marketo Engage? I have used a handful of marketing automation tools, including Pardot, Eloqua, Act-On, and Hubspot, and what I like the most about Marketo is its flexibility. The ability to build sophisticated campaigns and segment out audiences is unparalleled to other marketing automation tools is unmatched. Beyond that, the scalability and the ability to simplify workflows make this an excellent tool for teams. I never have to start from scratch in ...

Lack of new features and support

Well, time flies but Marketo is the same=) % years ago I've joined an IT vendor who used it. There were some pros and cons but overall quality of service and available features were more than good. Actually it was a blast at those years.Now I've joined another company and they implemented Marketo. From this point (I worked with salesforce, hubspot, optimove, exponea and many other well known vendors and main challengers) I could say that they lost their track: same uncomfortable UI, lots of ...

Lack of new features and support

Well, time flies but Marketo is the same=) % years ago I've joined an IT vendor who used it. There were some pros and cons but overall quality of service and available features were more than good. Actually it was a blast at those years.Now I've joined another company and they implemented Marketo. From this point (I worked with salesforce, hubspot, optimove, exponea and many other well known vendors and main challengers) I could say that they lost their track: same uncomfortable UI, lots of ...

"Clunky, but powerful"

What do you like best about Adobe Marketo Engage? Marketo is a powerful tool, allowing us to tailor the product to our organization's needs priorities. We started with the basic lead management solution without bells and whistles to lay the foundation for our organization in term's of email marketing, marketing automation, lead scoring, etc. This has allowed us to benchmark our performance, measure, and optimize on it!