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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in July 2026: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage offers custom pricing plan

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Spotsaas Editor’s POV

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Marketing automation setup uses a clear interface that reduces onboarding time.

  • Covers email campaigns, CRM integration, and lead management in one platform.

  • Analytics and reporting track and optimize campaign performance.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 371-380 out of 2421

KG

Katharine G

10/21/20

4.5 out of 5

"Marketo is the only marketing platform I have used and I love it!"

What do you like best about Adobe Marketo Engage? I like how it is easy to understand the inns and outs of our company's marketing funnel. It seems to sync up pretty well with other databases and apps. I enjoy the color scheme as the icons used for easier understanding. For example, when a campaign is automated, I can see when it is live in an icon. This really gives me reaffirmation when setting something live. I like how I can see when edits are made within each campaign. It is nice to be ...

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AU

Anonymous User

10/20/20

5 out of 5

"Marketo is the best marketing automation tool out there"

What do you like best about Adobe Marketo Engage? I love how robust the Marketo tool is. The smart campaign logic allows you to run a handful of campaigns at scale based on different criteria (triggered or batched). I like how easy it is to build emails, forms, & landing pages. It's very user friendly and has a ton of investment/support from Adobe.

RB

Revati B

10/20/20

5 out of 5

"Simple to use and powerful marketing automation software"

What do you like best about Adobe Marketo Engage? Marketo is a great platform. Even a newbie can adapt to it within a month. It provides all drag and drop feature and everything is so smart as the name suggests. It has also started using AI and predictive filters for measuring the likelihood of audience attending or registering for an event.

PS

Pankaj Singh S

10/06/20

4 out of 5

"Learning curve but very good integration options"

What do you like best about Adobe Marketo Engage? 1. Lots of Integration options. 2. Stable is very system.

CE

Cameron E

09/24/20

5 out of 5

"Great powerful Marketing Automation Software - just be patient to learn it."

What do you like best about Adobe Marketo Engage? Very powerful and customizable software - you can pretty much do anything with Marketo. It's the leader in the space for a reason. I'm not locked down or limited with what I can do with my marketing leads. Great integrations and connections with other software, including Salesforce. This is key to any great marketing platform.

AU

Anonymous User

09/15/20

4.5 out of 5

"Review on Marketo!!"

What do you like best about Adobe Marketo Engage? Marketo is a good tool for Email Marketing. It is quite a user-friendly tool. What I like most is its two-way integration with the CRM system, which helps the Sales & Marketing team to be on the same page, in terms of Account related information, lead-related information.

AJ

Amit J

09/14/20

5 out of 5

"360 customer tracking and improved customer targeting"

What do you like best about Adobe Marketo Engage? Marketo is able to track the 360-degree customer behavior. Marketo integrates with your website, your event platform, your survey platforms, your mobile app, and tracks the behavior to allow you to see what your customers/prospects are up to and let you target the customer with more personalized content in real-time. The Marketo's engagement engine is really promising and no other MA tool can match what we can do with that and the level of ...

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ET

Ecaterina T

09/12/20

4.5 out of 5

"Email Automation Using Marketo"

What do you like best about Adobe Marketo Engage? I like the way we can clone everything so we do not do manual programs over and over again. I also like the ease of setting the smart list, there are many filters to choose from. Another thing is the community and how we can get help when needed, the team is very responsive.

JM

Jennifer M

09/07/20

4.5 out of 5

"marketo"

What do you like best about Adobe Marketo Engage? Marketo has an excellent content management system that knows exactly how to create, organise as well as give priority to marketing messages for a diverse customer base. It also integrates well with the Salesforce system, making it exactly what our company needs.

AU

Anonymous User

09/03/20

4.5 out of 5

"Excellent marketing campaign platform"

What do you like best about Adobe Marketo Engage? It’s ease of use, functionality and the platforms ability to build detailed and automated marketing campaigns What do you dislike about Adobe Marketo Engage?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].