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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in May 2025: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Expert's Review

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.

  • Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.

  • Offers powerful analytics and reporting features to track and optimize marketing performance effectively.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 2311-2320 out of 2421

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Carissa C

08/22/14

1.5 out of 5

"The Dinosaur of Marketing Automation"

What do you like best about Adobe Marketo Engage? There isn't much I like about Marketo. It syncs with Salesforce, so that's nice, but I like the vast capabilities of Marketo. It's tied into our CRM and syncs really well with it. Marketo provides great tools for a robust B2B marketing plan.

AU

Anonymous User

07/15/14

4 out of 5

"Extremely valuable demand generation tool "

What do you like best about Adobe Marketo Engage? Despite a business connection with our Board to Eloqua, I approved the selection of Marketo for my team. This is now the third company where I have implemented and utilized Marketo.

JM

Jason M

07/08/14

3.5 out of 5

"Very Powerful -- Requires Lots of Hands-on to Maximize It"

What do you like best about Adobe Marketo Engage? The automation systems are really, really powerful. You can do some very amazing and complicated things and perform conditional logic in your workflows down to granular detail.

AU

Anonymous User

07/04/14

3 out of 5

"Markeot review"

What do you like best about Adobe Marketo Engage? Once set up, great to send out emails. Much easier than what we had to do to send mass emails out in SF. Emails look very nice also when sent out., more professional.

AU

Anonymous User

06/30/14

3.5 out of 5

"Very Powerful - Be sure to have resources dedicated to it"

What do you like best about Adobe Marketo Engage? Marketo is a very powerful tool. It's capabilities are nearly endless in terms of what can be done with rules, reporting, etc.

KE

Kristi E

06/23/14

5 out of 5

"Joining the Marketo Army"

What do you like best about Adobe Marketo Engage? I have been using Marketo for 4+ years now at 2 different employers, so what I liked most then are now are slightly different. Then: the usability, not-so-steep learning curve, drag and drop functionality (no coding required to set up campaigns and write lists), and incredibly support (both from Marketo... and the Marketo Community once that feature was added). Now: I love the monthly updates. Marketo really does listen to its customers and ...

Read more

JD

Josh D

05/28/14

4 out of 5

"Strong Analytics - Not as Intuitive as I would like. "

What do you like best about Adobe Marketo Engage? Analytics & tracking. Ability to measure. What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

05/14/14

4 out of 5

"Genrally I like it"

What do you like best about Adobe Marketo Engage? The ability to segment in a limitless number of combinations using snippets and segmentations. What do you dislike about Adobe Marketo Engage?

JU

Jared U

03/31/14

5 out of 5

"Powerful Marketing Automation with best-in-class Salesforce Sync"

What do you like best about Adobe Marketo Engage? We chose Marketo based on it's ability to sync every five minutes with SalesForce. A feature that we have found works (almost) flawlessly. Having an entire copy of your SalesForce data give you the power to quickly build, send, and automate campaigns that are targeted based on almost anything that exists in SalesForce. The customer community is also fantastic with scores of people ready and willing to answer questions.

MW

Mary W

03/10/14

5 out of 5

"We took our marketing and events to the next level!"

What do you like best about Adobe Marketo Engage? Every employee I have interacted with has been amazing and when implementing a tool that stretches through departments this makes a huge difference. Support contacts go above and beyond (when needed) and our implementation team rocked.