Adobe Marketo Engage Reviews in July 2026: User Ratings, Pros & Cons

"Excellent marketing automation system for teams seeking to drive business"

What do you like best about Adobe Marketo Engage? With the right integration, there's a number of opportunities to develop well executed campaigns. What do you dislike about Adobe Marketo Engage?

"Marketing Technologist's Perspective on Marketo's Pros & Cons"

What do you like best about Adobe Marketo Engage? For an out-of-the-box package, Marketo offers the greatest amount of flexibility and tools for marketing. It captures data rather well, has pretty robust tools with which you can create much more than competitive marketing technologies.

"Making marketing easy"

What do you like best about Adobe Marketo Engage? The ability to automate marketing, and collect detailed stats for email campaigns. It makes it very easy to keep track of various campaigns throughout the years and to show progress and results, and the ability to Sync with SFDC and other apps such as Certain makes it easier to streamline the lead collection process. The reporting on Marketo is very convenient, and making reports to show results is much easier because of this.

"Ahead of other Marketo Automation Platforms - But could use some more ca"

What do you like best about Adobe Marketo Engage? The ability to build programs that are multi-dimensional and user journey experiences. Integration with various CRM, webinar and other platforms to help automate certain time consuming marketing functions.

"Marketo for Publishers"

What do you like best about Adobe Marketo Engage? Marketo's full intergrated system for organizations to send emails, manage data, and analyze results all in one place. Also its ability to easily connect with partners, not needing development to get involved every time a new technology has to share data.

"Best Marketing Automation platform on the market"

What do you like best about Adobe Marketo Engage? The great balance between functionality and ease of use. Always a difficult balance between the two, but Marketo has managed to create a platform where the two go hand in hand.

"Pretty good tool, room for improvement"

What do you like best about Adobe Marketo Engage? The community is the best part of Marketo - If you have idea, someone else has thought the same and usually you can find a discussion on it

"Marketo = Improved Accuracy & Greater Flexibility"

What do you like best about Adobe Marketo Engage? I've only been utilizing Marketo for a short time, but the improvements from our company's last marketing automation tool is already noticeable. The process of building out detailed, targeted, and complex email programs is incredibly user-friendly! The ability to visibly see the flow of a multi-email program is great. The time spent building out the programs is well worth the ability to "set it and forget it" as the program does its thing.

"Would recommend Marketo to others"

What do you like best about Adobe Marketo Engage? Marketo and the SFDC integration is great. I'm able to send out complex campaigns with our SFDC data and pass the results back to our sales group to make follow up calls. We also go the one step further with Marketo Sales Insight allowing our reps to have tailored followup emails to send after their calls.

"A platform for success"

What do you like best about Adobe Marketo Engage? With Marketo just about anything can be automated, tracked and improved upon. I would say its flexibility is my favorite thing about Marketo.