Adobe Marketo Engage Reviews in July 2026: User Ratings, Pros & Cons

"Marketo"

What do you like best about Adobe Marketo Engage? The simplicity of the reports and the way the leads are brought to the SDR Team. Also how you can send personal reports by territory.

"Great product and functionality"

What do you like best about Adobe Marketo Engage? The UX is very easy to use, especially considering the complexity of the tool. I use Marketo everyday, and it has been a complete marketing lifeline for me and my company.

"Interesting tool, needs a lot of handholding to implement"

What do you like best about Adobe Marketo Engage? Marketo does a lot of things and can in theory track most of your marketing efforts. That said, it takes a lot of man power to implement.

"Very helpful"

What do you like best about Adobe Marketo Engage? Simplicity, seamless integration and usability What do you dislike about Adobe Marketo Engage?

"Marketo -- The Marketing Nation has done a Number of Things right... but still more room to grow."

What do you like best about Adobe Marketo Engage? There are a number of great features - but for me the Custom/Standard Tokens and the ease of Cloning a program. Are the winners, next up would be the flexibility to create your own Revenue Cycle Model to track those prospects at a high level and designed for your particular use case or business flow.

"I am a daily user overseeing a 3 person marketing execution team."

What do you like best about Adobe Marketo Engage? Marketo is a super flexible engagement platform that goes way beyond tradition email marketing. We make extensive use of engagement programs and scoring.

"A messy product that fights you at every twist and turn"

What do you like best about Adobe Marketo Engage? There's nothing I like about Marketo. It's simply a hard product to like, starting from the awful visual appearance, it's poorly organized and every feature has some angle that simply is not designed with the user in mind.

"Solid B2B automation platform that offers extensive nurturing and scoring functionality"

What do you like best about Adobe Marketo Engage? Great online Community that I frequently reference for product releases, grow product knowledge, ask for input of other users, etc. Responsive support that is helpful with troubleshooting. Active User Group network. Extensive Certification program with different levels, prep support, and multiple test taking options.

"Marketo helps align our sales and marketing efforts"

What do you like best about Adobe Marketo Engage? I like the segmentation abilities as well as the email targeting. The email creation tool is easy to use and I like that I have the ability to edit in the HTML. I also like all the ways we can sync with Saleforce and track our leads through the sales cycle.

"Pretty Awesome Tool"

What do you like best about Adobe Marketo Engage? It's an easy to use tool that is incredibly powerful for executing campaigns quickly and cost effectively. Team members are able to get up and running the tool in a matter of hours due their easy on-demand training. Even integrating with Salesforce.com is a simple process.