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Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in July 2026: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage offers custom pricing plan

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terrible

(39)

Spotsaas Editor’s POV

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Marketing automation setup uses a clear interface that reduces onboarding time.

  • Covers email campaigns, CRM integration, and lead management in one platform.

  • Analytics and reporting track and optimize campaign performance.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 2041-2050 out of 2421

JN

JD N

11/19/15

5 out of 5

"An always improving experience"

What do you like best about Adobe Marketo Engage? The platform is always improving. So much so that it got to be too much change from their monthly cadence that they roll out updates quarterly. Sometimes a dozen at a time! If there's something you want to do that isn't available, chances are it's coming & soon!

RY

Ron Y

11/18/15

5 out of 5

"Robust Marketing Automation Platform "

What do you like best about Adobe Marketo Engage? Marketo not only offers robust tools for demand generation, lead nurturing, lead scoring, segmentation, and marketing ROI measurement, but it's also easy to use! It's a very intuitive platform which allows users to get up to speed quickly. It's also very flexible, allowing for companies of all shapes and sizes to build out the platform to meet their specific needs. Integration with Salesforce is excellent as well.

BD

Brenda D

11/18/15

4 out of 5

"Just getting started"

What do you like best about Adobe Marketo Engage? I am just getting started with Marketo and I love all the functionality and effective ways I can build out and configure flow steps. For example, I am creating assignment criteria based on Region and leads coming into my SFDC are automatically sync'd and assigned to the correct person. We did this all manually before -- manually entered the lead and assigned, created tasks etc. Now it is all automated.

BD

Brenda D

11/18/15

4 out of 5

"Just getting started"

What do you like best about Adobe Marketo Engage? I am just getting started with Marketo and I love all the functionality and effective ways I can build out and configure flow steps. For example, I am creating assignment criteria based on Region and leads coming into my SFDC are automatically sync'd and assigned to the correct person. We did this all manually before -- manually entered the lead and assigned, created tasks etc. Now it is all automated.

M

🚀 Michelle B

11/17/15

4 out of 5

"Fantastic Tool for Marketers, but Could Be More User Friendly"

What do you like best about Adobe Marketo Engage? The level of reporting and dial-down capabilities are very strong. Someone new to Marketo could quickly and easily understand the variety of reports available. And for someone advanced with Marketo, report creation can become quite dynamic and useful.

MW

Michal W

11/17/15

5 out of 5

"Marketo is my right arm"

What do you like best about Adobe Marketo Engage? The flexibility of the platform is both the strength and the weakness of the product. Marketo is only as good as the structure you build into it, It needs to be built right to begin with or else it will never work. Invest in the right consultant to help you set it up and then it will be your best friend.

M

🚀 Michelle B

11/17/15

4 out of 5

"Fantastic Tool for Marketers, but Could Be More User Friendly"

What do you like best about Adobe Marketo Engage? The level of reporting and dial-down capabilities are very strong. Someone new to Marketo could quickly and easily understand the variety of reports available. And for someone advanced with Marketo, report creation can become quite dynamic and useful.

JV

Jesse V

11/17/15

2 out of 5

"Operational all the time, mildly frustrating some of the time"

What do you like best about Adobe Marketo Engage? Makes sending and tracking emails easy. Able to upload images and files for emails fairly easily. What do you dislike about Adobe Marketo Engage?

KB

Kyle B

11/17/15

5 out of 5

"Manager, Marketing Operations"

What do you like best about Adobe Marketo Engage? The Possibilities seem endless with what you can do to appeal to today's buyer journey, no matter the industry What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

11/16/15

4 out of 5

"Flexible & Scalable"

What do you like best about Adobe Marketo Engage? The flexible configuration for campaigns What do you dislike about Adobe Marketo Engage?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].