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Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in July 2026: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terrible

(39)

Spotsaas Editor’s POV

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Marketing automation setup uses a clear interface that reduces onboarding time.

  • Covers email campaigns, CRM integration, and lead management in one platform.

  • Analytics and reporting track and optimize campaign performance.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 2021-2030 out of 2421

IR

Inga R

12/02/15

5 out of 5

"Outstanding product, well-designed and usable and scales from startups to enterprise-level businesse"

What do you like best about Adobe Marketo Engage? I used several marketing automation tools, up and down market solutions, and find Marketo the market leader and most comprehensive in terms of functionality.

AU

Anonymous User

12/02/15

4.5 out of 5

"In-Depth Map Platform"

What do you like best about Adobe Marketo Engage? I've now used Pardot, Marketo, and Hubspot extensively during my career, and I can definitely say that Marketo's automation abilities and options are by far the most extensive and deep of the 3. The platform was clearly created with a marketing automation professional in mind.

JS

Jeff S

12/02/15

4.5 out of 5

"Marketo helps marketing teams punch way above their weight"

What do you like best about Adobe Marketo Engage? Easily the best mixture of features, functionality, and ease of use in the automation space. Dead-simple integration with Salesforce.com. Frequent product developments and enhancements continue to put the tool ahead of the pack. As a power user of the tool, I appreciate the responsiveness their development team is to feedback and ideas.

MF

Marcie F

12/02/15

5 out of 5

"A Marketing Automation Tool for Marketers"

What do you like best about Adobe Marketo Engage? Marketo is clearly built especially for marketers - it is a very intuitive and easy to use tool that is honestly a joy to use! What's even better is that, like marketers, Marketo is constantly evolving and offering new and relevant functionality - often times at no cost to current customers.

AU

Anonymous User

12/02/15

4.5 out of 5

"In-Depth Map Platform"

What do you like best about Adobe Marketo Engage? I've now used Pardot, Marketo, and Hubspot extensively during my career, and I can definitely say that Marketo's automation abilities and options are by far the most extensive and deep of the 3. The platform was clearly created with a marketing automation professional in mind.

JS

Jeff S

12/02/15

4.5 out of 5

"Marketo helps marketing teams punch way above their weight"

What do you like best about Adobe Marketo Engage? Easily the best mixture of features, functionality, and ease of use in the automation space. Dead-simple integration with Salesforce.com. Frequent product developments and enhancements continue to put the tool ahead of the pack. As a power user of the tool, I appreciate the responsiveness their development team is to feedback and ideas.

AU

Anonymous User

12/01/15

3 out of 5

"CRM integration and readiness"

What do you like best about Adobe Marketo Engage? The product offering, though very similar to other products in it's space, does have a great support team in front of it. Working on a long project with them for a non disclosed high profile customer, I can clearly recommend their support and solutions team.

KY

Kristen Y

11/30/15

4.5 out of 5

"Newbie? No problem."

What do you like best about Adobe Marketo Engage? I'm only 3 months into using Marketo in a new position, and it does everything I wish the old CRM system I was using could do-- Easy email layout, landing page creation, forms. Everything works seamlessly together and integrates so smoothly with Salesforce. As a newbie, I was able to get up and running really quickly with guided starter guides and great support from my account manager. The system is really smart behind the scenes too. If you ...

Read more

AP

Andrew P

11/30/15

4 out of 5

"Good and Getting Better"

What do you like best about Adobe Marketo Engage? The interface, data management and overall logic of the automation features are fantastic. There really isn't anyone who does the automation side better. I've always been a big believer in lead nurturing, but Marketo takes it to a whole different level. The amount of customization I have coupled with the reporting really makes for a powerful tool.

KY

Kristen Y

11/30/15

4.5 out of 5

"Newbie? No problem."

What do you like best about Adobe Marketo Engage? I'm only 3 months into using Marketo in a new position, and it does everything I wish the old CRM system I was using could do-- Easy email layout, landing page creation, forms. Everything works seamlessly together and integrates so smoothly with Salesforce. As a newbie, I was able to get up and running really quickly with guided starter guides and great support from my account manager. The system is really smart behind the scenes too. If you ...

Read more

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