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Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in July 2026: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage offers custom pricing plan

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Are you using Adobe Marketo Engage?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terrible

(39)

Spotsaas Editor’s POV

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Marketing automation setup uses a clear interface that reduces onboarding time.

  • Covers email campaigns, CRM integration, and lead management in one platform.

  • Analytics and reporting track and optimize campaign performance.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 1911-1920 out of 2421

JB

John B

05/03/16

4 out of 5

"JB's Review"

What do you like best about Adobe Marketo Engage? Being able to do so much in one place: emails, events, webinars, emails, engagement programs. What do you dislike about Adobe Marketo Engage?

MM

Michael M

05/03/16

4 out of 5

"Ease of Use + Advanced Capabilities"

What do you like best about Adobe Marketo Engage? Marketo makes tactical execution simple. The design studio, smart campaigns, smart lists, etc make the day-to-day marketing activities accessible to all-levels of marketers. Meanwhile, Marketo has greatly improved their advanced feature set. Revenue Cycle Explorer and Revenue Cycle Modeler provide attribution, velocity, and lead funnel marketing analytics that is simply impossible in SFDC. On top of that, Marketo's personalization tools are ...

Read more

DB

Dalin B

05/03/16

4.5 out of 5

"Life Changing - Seriously "

What do you like best about Adobe Marketo Engage? The ease of integration with the tools that we already had in use. It helps us follow our contacts as they visit importnant web pages. It helps us understand who we should talk to and how needs nurtured. Everything about Marketo makes me happy.

AU

Anonymous User

05/03/16

4.5 out of 5

"A superb marketing automation system"

What do you like best about Adobe Marketo Engage? Marketo represents everything marketers need with regards to marketing automation and more. The system offers deep and seamless integrations with popular systems and offers a highly customisable platform. The freedom to construct and build your instance in Marketo with few unwanted distractions makes it a highly valuable system for any marketing team.

NM

Nick M

05/03/16

4 out of 5

"Marketo allows us to walk the talk"

What do you like best about Adobe Marketo Engage? With Marketo, we use the exact tactics and tools we recommend to our clients for nurturing leads and building customer relationships - the same recommendations we make to our clients. And not only are we able to execute those tactics, we are able to test and optimize.

KU

Kayla U

05/03/16

4.5 out of 5

"Marketo is an incredibly powerful tool that can truly take a marketing team to the next level. "

What do you like best about Adobe Marketo Engage? The robust capabilities around trigger campaigns are my favorite - you have the ability to run through so many different scenarios and build out so many different tools and tracking mechanisms to programs. They're my go-to.

AU

Anonymous User

05/03/16

4 out of 5

"Great ease of use, tons of functionality"

What do you like best about Adobe Marketo Engage? The ease of use, that it is a web based application What do you dislike about Adobe Marketo Engage?

AZ

Andy Z

05/03/16

4 out of 5

"Simple. The product is easy to use and easy to learn "

What do you like best about Adobe Marketo Engage? How simple the product really is. You don'e need to have years of coding experience (even though it does help). What do you dislike about Adobe Marketo Engage?

MH

Mary H

05/03/16

4.5 out of 5

"Valuable platform -- couldn't live without it."

What do you like best about Adobe Marketo Engage? Marketo can do everything! Email blasts, drips, resource pages, webinar invites, A/B testing for all of these, reports for everything imaginable... I could go on forever. It's a massive tool, but once you get the hang of it (and there are plenty of FAQs and tutorials out there to get you through), it's powerful and valuable.

AU

Anonymous User

05/03/16

4.5 out of 5

"Great marketing automation tool"

What do you like best about Adobe Marketo Engage? Marketo has made marketing automation so simple. I am still newer to Marketo but it has been very easy to get the hang of. I love being able to clone older campaign so I do not have to build multiple ones from scratch. Being able to get reporting from the campaigns has also been a big help to see if we need to modify who we are emailing or when we are emailing.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].