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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in May 2025: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Expert's Review

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.

  • Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.

  • Offers powerful analytics and reporting features to track and optimize marketing performance effectively.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 1821-1830 out of 2421

RB

Robert B

06/03/16

4.5 out of 5

"Strong enough for IT, but made for a Marketer"

What do you like best about Adobe Marketo Engage? Marketo is a program that seems small and lightweight until you really get under the hood and discover it's a beast of a powerhouse. Having worked with other Marketing Automation tools in the past, I really appreciate how Marketo is built and designed around Marketers, not IT folks. You don't need to know database design, HTML coding or Javascript - but if you do, the possibilities are endless. I've been able to rapidly develop, deploy and ...

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SS

Steve S

06/03/16

5 out of 5

"Marketo provides balance of full-featured performance with ease of use."

What do you like best about Adobe Marketo Engage? 1. Great ease of use for creation of campaigns. Marketo enables the use of templated landing pages and emails to make it easy to create messages and landing pages.

RR

Robert R

06/02/16

4.5 out of 5

"Marketo promises a lot of things upfront, that end up being untrue, or really hard to configure"

What do you like best about Adobe Marketo Engage? I've been the Marketo admin for 6 years, at a 3 of different startups I've been a part of. I've had the experience of setting up the Marketo instances all those times, and I've learned a lot in the process.

MB

Michel B

06/02/16

2 out of 5

"My first shot at marketing automation - not bad"

What do you like best about Adobe Marketo Engage? This was my first exposure to marketing automation, so i loved the basic features of sending out nurture emails and having insight into which emails are sent to whom.

AU

Anonymous User

05/31/16

1.5 out of 5

"Marketo Administrator"

What do you like best about Adobe Marketo Engage? The email engagement programs work well to get people through a stream. What do you dislike about Adobe Marketo Engage?

RR

Rachel Redondo O

05/24/16

4 out of 5

"Marketo Review"

What do you like best about Adobe Marketo Engage? The product is very user friendly and easy to use. What do you dislike about Adobe Marketo Engage?

RR

Rachel Redondo O

05/24/16

4 out of 5

"Marketo Review"

What do you like best about Adobe Marketo Engage? The product is very user friendly and easy to use. What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

05/24/16

4 out of 5

"New Marketo user with marketing background."

What do you like best about Adobe Marketo Engage? The simplicity with the onboarding for a new user. What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

05/24/16

4 out of 5

"New Marketo user with marketing background."

What do you like best about Adobe Marketo Engage? The simplicity with the onboarding for a new user. What do you dislike about Adobe Marketo Engage?

ML

Michelle L

05/22/16

4.5 out of 5

"A Marketing Operations Perspective on Marketo"

What do you like best about Adobe Marketo Engage? Marketo has been our marketing automation tool of use for 5+ years. Prior to implementing Marketo, we had Eloqua in place for a few years. We decide to transition to Marketo for a number of reasons: reduce cost and gain a better user experience with a marketing automation system.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].