Adobe Marketo Engage Reviews in May 2025: User Ratings, Pros & Cons

"Best in Class Marketing Automation"

What do you like best about Adobe Marketo Engage? I love the flexibility I have with Marketo to adapt it to whatever situation my business needs require. I have worked with Marketo at 3 different companies and found it to be totally customizable where I needed it to be. The in-depth reporting and ability to track different metrics from our campaigns is unparalleled. The user interface is easy to use, and there is excellent support through the Community.

"Flexible, robust, constantly evolving!"

What do you like best about Adobe Marketo Engage? The thing I like best about Marketo is the flexibility provided to users to build things however we want. With any end goal, there's at least 3-5 ways in Marketo to achieve it. I love figuring things out by myself, and Marketo allows me to go with that option when there are easier options available (what can I say, I love problem solving).

"Marketing Automation that has an ease of use for something very technical."

What do you like best about Adobe Marketo Engage? The support that Marketo offers is a great help. The constant innovation that Marketo brings to the table as well as the user friendly dashboards and marketing campaigns.

"The tool to know in the Marketing world"

What do you like best about Adobe Marketo Engage? Marketo is by far the most used marketing automation tool in the marketing world. What I like best is how in order to "set up" your marketo, you have to work around how your revenue is set, that will help you when setting up your lead life cycle and nurture campaigns - which is super cool by the way!

"Newbie, but already confident Marketo will provide the support needed to get campaigns up to speed"

What do you like best about Adobe Marketo Engage? I love how detailed I can get with automation rules. Customer support is also super helpful and quick at solving my issues. What do you dislike about Adobe Marketo Engage?

"All your Marketing Automation needs under one roof - Marketo"

What do you like best about Adobe Marketo Engage? - One tool to manage Marketing Automation (email marketing) for both B2B and B2C business models - Easier channel revenue attribution and measurement of program success by tagging your programs to Channels

"Reliable tool to automate and measure marketing efforts"

What do you like best about Adobe Marketo Engage? The powerful capabilities that the platform provides, such as Lead Scoring, form creation, and in-depth analytics What do you dislike about Adobe Marketo Engage?

"Works great, but not so easy to use"

What do you like best about Adobe Marketo Engage? Marketo offers tons of options, and we love that it can be connected directly to our own CRM. What do you dislike about Adobe Marketo Engage?

"Love Marketo, but Learning Curve"

What do you like best about Adobe Marketo Engage? I love most the ability to personalize and have automation made easy. If you know what you're looking to do with your marketing automation strategy, Marketo makes it easy to identify and track specific behaviors that you can follow up with (per your system integration with their tokens). This aligns directly with our goals.

"Marketo and Marketing"

What do you like best about Adobe Marketo Engage? Everything is relatively user friendly. Self explainatory What do you dislike about Adobe Marketo Engage?