Adobe Marketo Engage Reviews in May 2025: User Ratings, Pros & Cons

"Marketo vs Pardot"

What do you like best about Adobe Marketo Engage? * The ability to customize Marketo to fit your specific business requirements is outstanding. * Once you get over the learning curve of the UI and functionality, the system is very intuitive.

"The Present and Future of Marketing Automation"

What do you like best about Adobe Marketo Engage? The best features of the system are how robust it is, how it can aggregate and condense so much of your marketing campaigns that have otherwise lived in silos and the commitment Marketo has to continuous improvement and expansion of the system. It is the best MA option for businesses small and large, something that will grow with your use of it.

"Extremely Powerful, Just takes time to learn."

What do you like best about Adobe Marketo Engage? We have used Marketo for about 2 years now and continue to learn and implement new strategies in Marketo. The platform is very powerful, we just added realtime personalization, account based marketing and personalized retargeting to the mix and we are working to get this implemented.

"A Vital Tool for a Marketer's Success"

What do you like best about Adobe Marketo Engage? Essential tool for marketing to understand how marketing is impacting their business. It sits at the hub of integrating any marketing tech stack to your website and tying it all together into Marketing programs and campaigns. It is so much more than a email marketing tool.

"Marketo - A Nucleus for your marketing apps integration"

What do you like best about Adobe Marketo Engage? Flexibility to integrate with other systems like SFDC and legacy event management apps What do you dislike about Adobe Marketo Engage?

"Great program"

What do you like best about Adobe Marketo Engage? I like the ability to automate campaigns pretty easily - we use nurture streams for most of our campaigns and Marketo makes it easy to set everything up once and have it run without us having to do much.

"Cool but not cool."

What do you like best about Adobe Marketo Engage? Smart Campaigns are powerful, you can do almost any workflows. You can do almost anything with the platform, but it won't necessary be easy, might even be "hackish". Lots of workaround to accomplish what we want to do, but we find a way...

"Easy to use once you understand the basics"

What do you like best about Adobe Marketo Engage? I like their responsive landing page and email templates. The templates are easy to use and can be customized to meet you style guide if you know HTML and CSS. I also like their daily web page activity reports.

"Marketo for High Volume and High Velocity Demand Generation"

What do you like best about Adobe Marketo Engage? I like that I'm able to show marketing campaigns contribution to pipeline and revenue by using Marketo to manage all my marketing programs. If you set up your instance well you'll be able to pull reports via SalesForce that will let you run pivots where you can find some interesting learnings about your business.

"Marketo G2 Crowd Review"

What do you like best about Adobe Marketo Engage? I love the fact that all our marketing needs are met with Marketo without any delay. The integration with Salesforce is beautifully designed.