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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in May 2025: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Expert's Review

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.

  • Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.

  • Offers powerful analytics and reporting features to track and optimize marketing performance effectively.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 1771-1780 out of 2421

AU

Anonymous User

09/29/16

3.5 out of 5

"Built by Marketers for Marketers"

What do you like best about Adobe Marketo Engage? Intuitive interface to easily build emails, landing pages, campaigns and lead lists. Strong global user community available to help you 24/7 with marketing best practices and product questions. Depending on your coding experience, you can build assets in plain speak or HTML. Reporting can include external web pages and activity.

AU

Anonymous User

09/29/16

4 out of 5

"Great, robust marketing automation tool"

What do you like best about Adobe Marketo Engage? Marketo is very powerful and robust, you can pretty much do anything with the tool and it integrates with so many other services. Takes a bit of a learning curve but it's worth it to be able to build complex programs.

TF

Tony F

09/28/16

3.5 out of 5

"The Sky's The Limit"

What do you like best about Adobe Marketo Engage? Strong lead tracking and nuture campaign functionality. What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

09/27/16

4 out of 5

"Using Marketo to Save Time"

What do you like best about Adobe Marketo Engage? Marketo has saved us a great deal of time and has enabled us to expand our reach (while beating sales goals). What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

09/27/16

2.5 out of 5

"1 year marketo user"

What do you like best about Adobe Marketo Engage? I like that you can view reporting easily for active programs. I like that you can also customize send lists and flows as you'd like. To give context, I am a light user of Marketo. I pass of content to our graphic designer and marketo ops lead who then set up email campaigns and activate the programs. I do go into Marketo for reporting, to check program status, look at lead history, check smart lists, etc.

AU

Anonymous User

09/27/16

3 out of 5

"Good software, UI needs help"

What do you like best about Adobe Marketo Engage? Best things about Marketo are: 1. The ability to easily add custom HTML to the Design Studio Templates and within the emails

AU

Anonymous User

09/27/16

4 out of 5

"Send emails, report, manage SFDC"

What do you like best about Adobe Marketo Engage? Ability to easily build smart lists for sending emails or making batch changes such as scores or lead statuses What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

09/26/16

5 out of 5

"Future of Marketing"

What do you like best about Adobe Marketo Engage? Marketo has very powerful feature in it. Smart campaign is like engine which helps us to drive anything. RE is the best tool for reporting.

AU

Anonymous User

09/26/16

5 out of 5

"HubSpot user loving Marketo: Easy to ramp up & more robust feature set!"

What do you like best about Adobe Marketo Engage? I used HubSpot for several years and even fought back certain members of our marketing team who wanted to switch to Marketo. A few years later and I got offered a position at a new company...who used Marketo. I was nervous at first, but it has been easy to get ramped up with the system. The interface and tabs are pretty intuitive, and the folder and smart campaign structure is set up the way I always wanted HubSpot's to be. Capabilities like ...

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AU

Anonymous User

09/24/16

3.5 out of 5

" A Little Clunky but the Safest Bet for Enterprise"

What do you like best about Adobe Marketo Engage? I love the new features that are constantly being rolled out. There's a steep learning curve, but once you get the hang of it - you'll love it.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].