Adobe Marketo Engage Reviews in May 2025: User Ratings, Pros & Cons

"I used Marketo at my last 3 companies"

What do you like best about Adobe Marketo Engage? I use Marketo as the central platform where I control all my marketing activities and lead flow. It takes some work to setup the platform at the beginning, but once you have arranged all the triggered campaigns and smart lists, it works in the background without additional efforts. I always work with Marketo integrated with Salesforce and I am able to analyze the performance from top of the funnel all the way to pipeline created and closed ...

"Ease of use"

What do you like best about Adobe Marketo Engage? I enjoy creating new campaigns and testing out different engagement programs. I also like problem solving which is a huge thing when testing. By using Marketo I have been able to expand my marketing knowledge and grow the company I work for revenue.

"Marketo has been instrumental to tracking campaign ROI and program expansion"

What do you like best about Adobe Marketo Engage? I like the precise tracking of how a lead moves through the pipeline, from creation to purchase, enabling my team to asses campaign influence as well as buyer journey. Additionally, for campaign execution and increasing programs with a growing marketing org, Marketo allows us to maintain and expand campaigns across all marketing functions.

"Easy to use"

What do you like best about Adobe Marketo Engage? Ease of Use after set up. As a SFDC Admin I have found it easy to step in when needed and navigate the system. What do you dislike about Adobe Marketo Engage?

"This product allows a streamlined marketing automation program! "

What do you like best about Adobe Marketo Engage? Ease of use, to put it simply! Allows us to easily manage all email leads. What do you dislike about Adobe Marketo Engage?

"Learning to love Marketo"

What do you like best about Adobe Marketo Engage? Robust tool that integrates nicely with other critical tools we use, drip campaigns very easy to execute ongoing after initial setup.

"Best Integrated Marketing Automation Tool on the Market"

What do you like best about Adobe Marketo Engage? Syncs with the CRM I use (Salesforce.com). Allows me to share reports with other execs.

"A Robust Marketing Automation Platform with Ever-Improving Technologies"

What do you like best about Adobe Marketo Engage? One of Marketo's best features is the user interface; the Marketo platform is intuitive and easy to navigate, even for users with little automation experience. Although the design is simplistic, the platform is powerful and can fulfill even the most challenging marketing /sales workflow process.

"A Robust Marketing Automation Platform with Ever-Improving Technologies"

What do you like best about Adobe Marketo Engage? One of Marketo's best features is the user interface; the Marketo platform is intuitive and easy to navigate, even for users with little automation experience. Although the design is simplistic, the platform is powerful and can fulfill even the most challenging marketing /sales workflow process.

"Marketo=Essential"

What do you like best about Adobe Marketo Engage? We love how Marketo is able to implement lead scoring into determining when a lead is qualified or not. It tuely helps to bridge the gap between Marketing and Sales. Using an integration to connect Marketo and Salesforce has assisted our team with delivering highly qualified and warm leads to our sales team to close deals in a much shorter period of time.