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SpotScore

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in July 2026: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage offers custom pricing plan

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Spotsaas Editor’s POV

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Marketing automation setup uses a clear interface that reduces onboarding time.

  • Covers email campaigns, CRM integration, and lead management in one platform.

  • Analytics and reporting track and optimize campaign performance.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 1591-1600 out of 2421

JL

Jana L

12/13/16

5 out of 5

"Gets the job done"

What do you like best about Adobe Marketo Engage? Flexibility and easy to use. Great segmentation and nurturing capabilities. Tons of integrations with other products. I have been a power user for a number of years and it really allows you to do a lot more with less resources, turn around campaigns quickly and the reporting capabilities make weekly reporting on lead growth and conversion activities much easier than how I used to do it in SFDC by itself. Program success tracking is great for ...

Read more

JL

Jana L

12/13/16

5 out of 5

"Gets the job done"

What do you like best about Adobe Marketo Engage? Flexibility and easy to use. Great segmentation and nurturing capabilities. Tons of integrations with other products. I have been a power user for a number of years and it really allows you to do a lot more with less resources, turn around campaigns quickly and the reporting capabilities make weekly reporting on lead growth and conversion activities much easier than how I used to do it in SFDC by itself. Program success tracking is great for ...

Read more

DG

David G

12/13/16

5 out of 5

"Configurability is a double-edged sword!"

What do you like best about Adobe Marketo Engage? Configurability and lead nurturing! You can build Marketo in any way you need it to operate. Also, if you have the content, launching automated lead nurturing is relatively easy for how powerful the system is.

AU

Anonymous User

12/12/16

3.5 out of 5

"Centralized Automation is a HUGE benefit"

What do you like best about Adobe Marketo Engage? I love that Marketo allows our entire team to collaborate on projects together, in the same place. This is a huge benefit to make sure that everything has been tested and vetted by all essential team leaders.

HA

Helen A

12/10/16

5 out of 5

"Relyable Platform With Rich Functionality"

What do you like best about Adobe Marketo Engage? Marketo covers all key components of digital marketing; provides flexibility and deep functionality that allows building effective and complex systems, streamlining marketing processes, aligning marketing and sales.

HA

Helen A

12/10/16

5 out of 5

"Relyable Platform With Rich Functionality"

What do you like best about Adobe Marketo Engage? Marketo covers all key components of digital marketing; provides flexibility and deep functionality that allows building effective and complex systems, streamlining marketing processes, aligning marketing and sales.

WN

Wanda N

11/29/16

4.5 out of 5

"Great tool with awesome team in the background"

What do you like best about Adobe Marketo Engage? whole structure given by the system providing a solid base for making marketing automated and measurable What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

11/29/16

4 out of 5

"Review Marketo 2016"

What do you like best about Adobe Marketo Engage? - Powerful tool with a multitude of options in Lead Management - Great documenations, ebooks, webinars ...

MB

Matthias B

11/29/16

4.5 out of 5

"Marketo rocks"

What do you like best about Adobe Marketo Engage? I like that we can easily filter on specific target groups and deliver the content for the right potential customer at exactly the right time. Driving up user experience is our goal and we love that marketo helps us reaching our goals.

UH

Uwe H

11/29/16

4.5 out of 5

"Great marketing automation tool with only a few inconveniences"

What do you like best about Adobe Marketo Engage? I've been using Marketo for a couple of years now and particularly like the tool's ongoing evolution (for the better). With the recent addition of Account Based Marketing, Marketo has added a ton of value for my organization and has made my life as a marketing manager so much easier. I like how straightforward the setting up of smart campaigns is and the same holds true for the creation of smart lists. The concept of engagement streams has ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].