Adobe Marketo Engage Reviews in July 2026: User Ratings, Pros & Cons

"Marketo Experience"

What do you like best about Adobe Marketo Engage? The possibilities are essentially endless. There is not much you cannot do with Marketo, Email marketing, landing page creation, great analytics and lots more. The ability to integrate with other programs is key, and has allowed us to really dive deep into our programs and see where we can make improvements and serve our customers better.

"If it's the right fit"

What do you like best about Adobe Marketo Engage? The lead management capability is great if you have SFDC What do you dislike about Adobe Marketo Engage?

Great product

Marketo has great functionality and email deliverability. It's a little pricey, but competitive in the marketing automation space.

" A solid holistic tool for marketers"

What do you like best about Adobe Marketo Engage? Marketo can take a little bit of getting used to, but once you get into the groove and understand each area's specific use, it's incredibly easy to set up programs and campaigns. Your mileage may vary depending on what your focus is, but for the most part, typical marketing activities like segmenting, emailing, lead scoring, and landing page creation are very straightforward.

"Marketo is a create tool to deploy pretty much engagement campaign you can think of."

What do you like best about Adobe Marketo Engage? The open campaign structure, if you can think of it, you can pretty much do it. What do you dislike about Adobe Marketo Engage?

"Powerful, but rough learning curve"

What do you like best about Adobe Marketo Engage? Powerful analytics are available down to the customer level. Great integrations with our existing software. Once our instance was finally set up, we were able to use it across departments.

" Marketo"

What do you like best about Adobe Marketo Engage? I really like the reporting features in Marketo and the ability to integrate it on the back end with your CRM. What do you dislike about Adobe Marketo Engage?

"Marketo is one of the better automation systems "

What do you like best about Adobe Marketo Engage? Marketo is a powerful marketing automation platform that allows the user to easily build whole campaigns across email, landing pages and workflows. It's powerful and yet easy to use.

"Love Marketo - Such a Sophisticated Solution!"

What do you like best about Adobe Marketo Engage? I hear complaints that Marketo is complicated, or has some quirks (it does!). While I absolutely agree that there are tiers of knowledge to using Marketo, it has automation and pre-set tokening features that I haven't seen anywhere else - and that allow me to save hours setting up new webinars and campaigns!

"Marketo marketing manager end-user"

What do you like best about Adobe Marketo Engage? It has a lot of functionality that you're able to use out of the box. It's generally fairly easy to navigate through the system and start using right away. Once templates are set-up, it's easy to reuse and resending existing emails.