Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"Easy of access"

What do you like best about Adobe Analytics? Information availability , UI and data management What do you dislike about Adobe Analytics? I dont like few things which i dont no how to explain What problems is Adobe Analytics solving and how is that benefiting you? Understanding customer behaviour

"Adobe Analytics"

What do you like best about Adobe Analytics? I think that sometimes it's clunky but it does provide excellent data. What do you dislike about Adobe Analytics? It seems clunky at times and can be frustrating. The UX could be improved. Recommendations to others considering Adobe Analytics: The more you use it, the easier it gets. What problems is Adobe Analytics solving and how is that benefiting you? The benefits are definitely getting the analytics but the downside is that many people get ...

"Analytics Review"

What do you like best about Adobe Analytics? Very concise information & saved searches are a big help. What do you dislike about Adobe Analytics? Sometimes its slow to load, or loads up incomplete data. Recommendations to others considering Adobe Analytics: Be patient and learn the tools What problems is Adobe Analytics solving and how is that benefiting you? Figuring out peoples tendencies and where we're seeing drop offs.

"Adobe Analytics is a good tool if you're willing to pay"

What do you like best about Adobe Analytics? Ad Hoc Analysis is by far my favorite tool within Adobe Analytics. What do you dislike about Adobe Analytics? Not an out of the box tool and can often be overly complicated for the sake of being complicated. What problems is Adobe Analytics solving and how is that benefiting you? Analyzing our website and determining what products are driving revenue.

"Mobile App Analytics via Omniture"

What do you like best about Adobe Analytics? The ability to setup several reports against a dashboard and view them upon login What do you dislike about Adobe Analytics? The menu structure can be confusing and requires a lot of time to find specifically what you need to track a metric What problems is Adobe Analytics solving and how is that benefiting you? The ability to see if users are utilizing certain features and with what frequency. This support UX changes and/or tracking against bugs ...

"Dynamic Platform for many Industries"

What do you like best about Adobe Analytics? The evar, prop, event and custom link tracking abilities allows me to design very intricate and dynamic methods of tracking almost any question that come up from a client. Ever since ive been working with the tool with other platforms the possibilities have become endless What do you dislike about Adobe Analytics? Dashboarding capabilities are severely limited unless you have multiple stake holders using workspace. I wish the native dashboarding ...

"The Industry Standard in Web Analytics"

What do you like best about Adobe Analytics? Adobe Analytics has a user-friendly reporting interface as well as a more robust and flexible set of solutions including the Analysis Builder and the powerful Data Workbench tool. What do you dislike about Adobe Analytics? The only thing I dislike is just a small nitpick. The frequent name-changing and re-branding of the different tools within the suite of Adobe Analytics tools has created confusion at times. What problems is Adobe Analytics ...

"adobe analytics review "

What do you like best about Adobe Analytics? Functionality is user friendly, and the features are easy to navigate. Reports are much easier to tailor to our needs and to generate. What do you dislike about Adobe Analytics? Nothing to report so far. Overall very happy with the software. What problems is Adobe Analytics solving and how is that benefiting you? We're able to take a streamlined approach to our reporting.

"Adobe is great, if your implementation is as well"

What do you like best about Adobe Analytics? You can get basically any metric that you need provided that you have implemented the program properly. What do you dislike about Adobe Analytics? Often the implementation is timely, costly, and incorrect. If you incorrectly implement the. You cannot retroactively fix your data What problems is Adobe Analytics solving and how is that benefiting you? Total audience solutions.

"My Adobe Analytics Review"

What do you like best about Adobe Analytics? The features and capabilities that have been added to AA over the last few years have turned it into a powerhouse analytics tool. What I love are the capabilities around calculated/derived metrics (and can build anything with segmentation), and the ability to monitor and alert from them. I can also use these very powerful metrics as success measures for A/B testing, and to optimize against for marketing campaigns (i.e. Media Optimizer ...