Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"I will be using Adobe Analytics Analysis Workspace exclusively"

What do you like best about Adobe Analytics? I use Adobe Analytics to to pull a high-level report on the main KPIs of the site, and to compare more than one segment in a report. I find myself needing to compare multiple segments on a consistent basis. There was a recent situation where I wanted to take an extremely large list of campaigns and compare them by groups of about 10 or more based on a few characteristics or qualifiers. These “segment fallout reports” allow for some interesting ...

"From social listening to segmentation..."

What do you like best about Adobe Analytics? The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights. What do you dislike about Adobe Analytics? The one thing that bothers me the most is the speed of the platform. At times when you are working with live (real time) data or big data sets the platform seems to lag a bit. This is kind of expected but then something that bothers you if it ...

"Complex and robust "

What do you like best about Adobe Analytics? This product does it all and you can analyze every corner of your website What do you dislike about Adobe Analytics? It is not user friendly and hard to figure out reports without documentation. Recommendations to others considering Adobe Analytics: Try something simpler unless you can dedicate one person to administering this product full time What problems is Adobe Analytics solving and how is that benefiting you? Traffic to website. How are ...

"Analyzing is the key! "

What do you like best about Adobe Analytics? I like that can look at a whole year’s worth of data, identify things I’ve been doing that may not be worth my time, and replace them with something more worth while. What do you dislike about Adobe Analytics? Ever since they upgraded their calculated metric builder, I’ve noticed that very often you do not get a “total” number. Instead you will get an “n/a” value: What problems is Adobe Analytics solving and how is that benefiting you? You don't ...

"Marketing Sciences Analyst"

What do you like best about Adobe Analytics? Lots of functionality, the site loads quickly What do you dislike about Adobe Analytics? Not the most intuitive UI - specifically for the Tracking Code report. You have to manually select it if you want more than 50 rows downloaded! The download button for Excel is also kind of hidden What problems is Adobe Analytics solving and how is that benefiting you? Evaluating how people react to ads and how much time they spend on our site

"Can’t live without"

What do you like best about Adobe Analytics? You don’t have to use any other program besides adobe analytics. It can function as an all in one. What do you dislike about Adobe Analytics? The side panel view isn’t great and is hard to work with. Recommendations to others considering Adobe Analytics: Merging excel files is very difficult. What problems is Adobe Analytics solving and how is that benefiting you? We complete most of our settlement agreements in Adobe because they can be created ...

"Keep calm and analyze! "

What do you like best about Adobe Analytics? Love how workspace in omniture is so easy to use , create dashboards and share across the board with various people What do you dislike about Adobe Analytics? How there is no integration with excel for MAC users, makes making changes to your dashboards very difficult and inflexible What problems is Adobe Analytics solving and how is that benefiting you? Product reporting and click stream data monitoring and reporting has been made so much simpler ...

"Keep calm and analyze! "

What do you like best about Adobe Analytics? Love how workspace in omniture is so easy to use , create dashboards and share across the board with various people What do you dislike about Adobe Analytics? How there is no integration with excel for MAC users, makes making changes to your dashboards very difficult and inflexible What problems is Adobe Analytics solving and how is that benefiting you? Product reporting and click stream data monitoring and reporting has been made so much simpler ...

"Omniture review "

What do you like best about Adobe Analytics? CPID tracking campaign mode THe path funnel menu is very helpfull to understand customer path What do you dislike about Adobe Analytics? Complexity of the software (many modes to see differents metrics) Hard to have help from Omniture What problems is Adobe Analytics solving and how is that benefiting you? Check if my campaigns are performing good Check if there is a blocking point in the cusomer funnel to convert

"Great user interface and all in one analytics solution for all of your digital platforms"

What do you like best about Adobe Analytics? Can combine various digital platforms in just one view. I use this tool to generate reports and analysis on all of our domains. Very appealing visuals and switching between trended view and ranked view. very flexible data filters. I was really surprised by the speed with which it pulls historical data. With this tool you have almost any slice of digital data on your finger tips (hugely depends on your IT's implementation). What do you dislike ...