Adobe Analytics Reviews in June 2026: User Ratings, Pros & Cons

"useful tool "

What do you like best about Adobe Analytics? It is user friendly and easy to access through the company What do you dislike about Adobe Analytics? the start and download speed are slow at times and lag What problems is Adobe Analytics solving and how is that benefiting you? using it as a tool to share with colleagues

"Great all round tool but needs some time to get used to"

What do you like best about Adobe Analytics? Plugs in with a lot of internal solutions and makes it possible to track a lot of different website behaviour events. Good base for further analysis but not very intuitive if you need a customised report. What do you dislike about Adobe Analytics? Not very intuitive for report customisation Recommendations to others considering Adobe Analytics: Get full training to every potential user and it will be worth in the long run What problems is Adobe ...

"Great all round tool but needs some time to get used to"

What do you like best about Adobe Analytics? Plugs in with a lot of internal solutions and makes it possible to track a lot of different website behaviour events. Good base for further analysis but not very intuitive if you need a customised report. What do you dislike about Adobe Analytics? Not very intuitive for report customisation Recommendations to others considering Adobe Analytics: Get full training to every potential user and it will be worth in the long run What problems is Adobe ...

"Senior Analyst "

What do you like best about Adobe Analytics? User friendly . Tool and navigation options are well organized. What do you dislike about Adobe Analytics? Nothing that I dislike . The product itself is really helpful and easy to be used for everyday analysis. What problems is Adobe Analytics solving and how is that benefiting you? Analytics

"Wonderful software!"

What do you like best about Adobe Analytics? Everytime I use Adobe Analytics I am reminded how much I enjoy the software. It is very easy to use once you are used to the interface. What do you dislike about Adobe Analytics? I would enjoy the ability to connect the software with other products and tools we use on a daily basis, in order to collect as much data as possible. What problems is Adobe Analytics solving and how is that benefiting you? Adobe analytics makes collecting data fast and ...

"Generally useful"

What do you like best about Adobe Analytics? Detailed data for customer behavior useful for conversion. What do you dislike about Adobe Analytics? The need to have java 8 made it difficult to use cross platform Recommendations to others considering Adobe Analytics: Read guides first. What problems is Adobe Analytics solving and how is that benefiting you? User journey from page entrance to conversion. Useful for A/B testing which allowed us to change website layout.

"Generally useful"

What do you like best about Adobe Analytics? Detailed data for customer behavior useful for conversion. What do you dislike about Adobe Analytics? The need to have java 8 made it difficult to use cross platform Recommendations to others considering Adobe Analytics: Read guides first. What problems is Adobe Analytics solving and how is that benefiting you? User journey from page entrance to conversion. Useful for A/B testing which allowed us to change website layout.

"Easy and Useful"

What do you like best about Adobe Analytics? Most Adobe programs are very good and this one I would have to say is one of the best it's very helpful for what we need at work and our boss loves it What do you dislike about Adobe Analytics? Nothing really! It's easy to use and easy to learn which is helpful for new employees What problems is Adobe Analytics solving and how is that benefiting you? Optimizing site traffic and reach

"Robust Reporting"

What do you like best about Adobe Analytics? Adobe Analytics is a robust system that allows me to holistically report on traffic driving activities, globally. We're able to group tactics into custom segments based on our unique tagging structure, to gauge our ROI on certain efforts such as paid and organic social. What do you dislike about Adobe Analytics? Since this platform is quite extensive, it can be hard to acclimate to and needs much training to do so. I also wish that it was more ...

"Steep learning curve, but helpful once you get it"

What do you like best about Adobe Analytics? Easy to find top-level metrics like page views, visits, time spent on page. What do you dislike about Adobe Analytics? Steep learning curve to understand what all the evars and props mean What problems is Adobe Analytics solving and how is that benefiting you? Time-saver for pulling metrics