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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

Are you using ActiveCampaign?

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 61-70 out of 1887

AP

Angela Pickett

01/15/24

5 out of 5

Amazing personalised service

As a solo business owner, Active Campaign was a big investment. But from the moment I made my first enquiry, I received such amazing service that I knew I was making the right decision. Easy to use, great results and service from real people!

AP

Angela Pickett

01/15/24

5 out of 5

Amazing personalised service

As a solo business owner, Active Campaign was a big investment. But from the moment I made my first enquiry, I received such amazing service that I knew I was making the right decision. Easy to use, great results and service from real people!

CA

Clay Arnold

01/10/24

5 out of 5

Simple for a non technical person

The migration and set up into active capaign was seamless and very easy. Creation of the emails is simple.

CA

Clay Arnold

01/10/24

5 out of 5

Simple for a non technical person

The migration and set up into active capaign was seamless and very easy. Creation of the emails is simple.

C

customer

01/05/24

5 out of 5

We use it ALL the time - LOVE AC

I love the flexibility of Active Campaign. We can create basically anything we need for automations, deal structures, communication, and automate CX for offers, lead magnets, newsletters, changes in status, etc. We use it all the time.

C

customer

01/05/24

5 out of 5

We use it ALL the time - LOVE AC

I love the flexibility of Active Campaign. We can create basically anything we need for automations, deal structures, communication, and automate CX for offers, lead magnets, newsletters, changes in status, etc. We use it all the time.

MD

Matt Davies V

01/03/24

5 out of 5

"Best Email Marketing Platform"

What do you like best about ActiveCampaign for Marketing? There are so many good things about ActiveCampaign, but their delivery stats in independent testing is what sold me on them. I know that my email is going to get into most people's mailboxes when I send through them. There are so many other good things too. Their automations are awesome, and easy to set up. Just a flow chart. Their service is FANTASTIC. When I need help, I hop on a chat and get all the answers I need. GREAT marketing ...

Read more

SG

Simran G

01/03/24

5 out of 5

"Ahead of the game"

What do you like best about ActiveCampaign for Marketing? The automation side of it is brilliant - simple to set up with prebuilt recipes and loads to choose from, but equally simple and straight forward to use even if you choose to build your own. They have a good library of automation to choose from and equally have introduced an AI automation builder to assist with getting the steps correct too. Reports go more in depth than other email platforms and the read/trend reports offer a lot of ...

Read more

MD

Matt Davies V

01/03/24

5 out of 5

"Best Email Marketing Platform"

What do you like best about ActiveCampaign for Marketing? There are so many good things about ActiveCampaign, but their delivery stats in independent testing is what sold me on them. I know that my email is going to get into most people's mailboxes when I send through them. There are so many other good things too. Their automations are awesome, and easy to set up. Just a flow chart. Their service is FANTASTIC. When I need help, I hop on a chat and get all the answers I need. GREAT marketing ...

Read more

SG

Simran G

01/03/24

5 out of 5

"Ahead of the game"

What do you like best about ActiveCampaign for Marketing? The automation side of it is brilliant - simple to set up with prebuilt recipes and loads to choose from, but equally simple and straight forward to use even if you choose to build your own. They have a good library of automation to choose from and equally have introduced an AI automation builder to assist with getting the steps correct too. Reports go more in depth than other email platforms and the read/trend reports offer a lot of ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].