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9.8

Spot Score

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in June 2025: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.5

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Starts from $29/User/Month

ActiveCampaign Reviews & Ratings

4.5

Very Good

Based on 12031 ratings & 1887 reviews

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terible

(21)

Expert's Review

ActiveCampaign shines as one of the leading platforms for email marketing and marketing automation, offering an impressive balance of functionality, ease of use, and stellar customer support. Its comprehensive range of features, including robust automation capabilities, effective list segmentation tools, and seamless integrations with programs like Zapier and ...Read more

ActiveCampaign pros and cons

  • Exceptional customer support with responsive, knowledgeable, and patient assistance, often going above and beyond to resolve issues.

  • User-friendly platform with intuitive tools, making it accessible even for beginners or non-technical users.

  • Robust automation capabilities, including a visual builder to create workflows and personalized email sequences easily.

  • Reliable and stable performance with minimal or no downtime reported by long-term users.

  • The steep learning curve for new users, requiring time and effort to fully understand the platform’s features.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 271-280 out of 1887

J

Jon B

11/25/20

5 out of 5

High Quality at a Competative Price

What do you like best? I've used ActiveCampaing for over 5 years to stay connected with my online customers. ActiveCampaign's dashboard is one of it's best features. At a glance, I can see the number of active Contacts, my Interaction Rate, Recent Activity of my Contacts, and my most active Contacts. What do you dislike? ActiveCampaign doesn't have a smartphone app. What problems are you solving with the product? What benefits have you realized? In managing my customers' ...

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RB

Ruth B

11/25/20

5 out of 5

Excellent platform at a reasonable cost

What do you like best? the mix between a crm, automations and email marketing to allow me to keep all my customer info in one place What do you dislike? not all features are available on the lower plans., and being a small business we. don't have the. budget to upgrade Recommendations to others considering the product: great platform for email marketing would highly recommend. It has saved so much time from my manual onboarding and have increased my client outreach. ...

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C

Christian M

11/25/20

5 out of 5

Active Campaign is the best email marketing automation software

What do you like best? Is really simple to create automation, add tags and has everything that I need! I create templates that I am using always to send any campaign in a few minutes, so I can write emails and send it, without losing time for any setting. Also, I can integrate Active Campaign with almost everything without any problem. What do you dislike? For me was really difficult to get help from the support and I got a really late answer. Also, to get ...

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CR

carolina r

11/25/20

4.5 out of 5

es una herramienta muy buena para conectar con mis clientes, es facil de usar .

What do you like best? me gusta que puedo autonmatizar toda la informacion para que llegue a mis clientes de manera apropiada What do you dislike? tal vez le falta una interfaz de diseño mas novedosa What problems are you solving with the product? What benefits have you realized? la comunicacion con mis clientes es mucho mas efectiva ahora y me ahorra tiempo

RA

Ron A

11/25/20

4.5 out of 5

Powerful newsletter platform

What do you like best? ActiveCampaign makes newsletter campaigns easy to design, track and deliver. It provides accurate metrics to track engagement. What do you dislike? We have no major issues or complaints with using ActiveCampaign. What problems are you solving with the product? What benefits have you realized? We have been able to refine our newsletters, target specific contact groups with relevant information and maintain up to date information with our contacts to ...

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AY

Anfa Y

11/25/20

4 out of 5

Best campaign to advertise yourself

What do you like best? The most helpful is the user interface for active campaign. How good and easy to use that a person who is not even a trained professional can use What do you dislike? Not able to provide some filters for the Recommendations to others considering the product: Best for Marketing What problems are you solving with the product? What benefits have you realized? I am able to conquer more and more business in order to grow my business. I gained ...

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TP

Tyler P

11/24/20

5 out of 5

Expansive

What do you like best? It allows me to put my imagination in motion What do you dislike? There is not a sandbox/creation tool for automation. You have to create the emails, contact property rules, etc. as you go. It would be helpful to be able to build out the sequence, then add in all of the rules and messages after the sequence is built. What problems are you solving with the product? What benefits have you realized? Allowing leads to go cold. We can now continue to ...

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AG

Ashley G

11/24/20

5 out of 5

Very helpful systems. Exactly what I was looking for!

What do you like best? As a new business owner the learning curve for me on all things business has been a bit steep. Active Campaign has systems and automations that are making my life SO MUCH easier! Implementing these is truly enhancing my customer experience, follow-up and personalized interactions. Active Campaign has amazing professional development options, educational blogs and tools to make learning how to successfully operate a business a breeze. They are also great at ...

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EL

Eli L

11/24/20

5 out of 5

Awesome Product

What do you like best? I use ActiveCampaign for all three of my businesses and gives me access to client details and purchasing habits. What do you dislike? the up their monthly rate substantially depending on how many contacts you have What problems are you solving with the product? What benefits have you realized? How to keep track of customers and purchase habits and automation

RJ

rachel j

11/24/20

5 out of 5

Been a great experience

What do you like best? It's easy for me to figure out (I'm not great at technology). It's been a seamless transition, from set-up to delivery. I appreciate the simplicity and effectiveness What do you dislike? I haven't come across anything yet that I dislike. What problems are you solving with the product? What benefits have you realized? Lead generation automation and mass marketing. This helps me connect with others around the world on a platform that I don't fear ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].