ActiveCampaign Reviews in June 2025: User Ratings, Pros & Cons

A powerful tool for great results

What do you like best? The leadscoring system is one of the best things I like, its easy. You can track leads, see what emails they have open or clicked on, give them tags so you can segment the leads based on their interests. Also the service team is very great. They act fast and share tips and insights that gave our business a great marketing and sales boost. What do you dislike? Because you can do so much with ActiveCampaign it can be bit overwhelming. You need to invest ...

Brilliant product and Excellent service

What do you like best? Having no previous experience of CRM's ActiveCampaign was very straight forward to use. What do you dislike? Nothing I dislike. The system and the ability to watch training videos make it very easy What problems are you solving with the product? What benefits have you realized? Email campaigns are easy to set up and then monitor the results. One on one training was also helpful to understand a few more of the options. Our business has grown in a ...

Delighted With ActiveCampaign

Delighted With ActiveCampaignSwitching over to Activecampaign has been one of the best decisions we've made for our marketing and communication.We use it mainly to communicate with our segmented contact lists (clients, inactive clients, prospects, etc.), as well as tracking what stage each lead we receive from our marketing campaigns is at using the sales pipeline feature.We get 50-100 leads per month and have our ads and funnels connected with our Activecampaign system which allows us to ...

Highly recommend Active Campaign

What do you like best? How you can add tags and arrange your lists with them. Custom fields are also great. What do you dislike? Doesn't track button clicks as far as I know. The home page being more customisable would be good. Sometimes I get glitches when I delete parts of automations and need to reset. Recommendations to others considering the product: Go for it. Lots of good content on how to use it on youtube too for help. What problems are you solving with the ...

Ease of Using Active Campaign

What do you like best? Love how easy it is to set up automations and campaigns in particular. What do you dislike? not fully understanding how to get rid of a list when it's done with without losing the people who were on that list. But then don't think that's an Active Campaign problem, maybe my understanding of it more. Recommendations to others considering the product: It is well worth the very low cost for the service and amount of things it can do. It does have a ...

Gets the Job Done

What do you like best? It's really good with email automations. What do you dislike? Some integration features could be better. Recommendations to others considering the product: It's a good email marketing product. What problems are you solving with the product? What benefits have you realized? We are automating our email outreaches and also using their forms on the website.

AC came out on top after researching

What do you like best? I love the visual automations flow charts! What do you dislike? It is overwhelming to learn everything you can do with it. I’m still learning! Recommendations to others considering the product: Definitely one of the best when looking at starting your own online business. What problems are you solving with the product? What benefits have you realized? I am using the email marketing for my funnel and weekly newsletter campaigns. I am new to ...

Great CRM - though has some limits with msging

What do you like best? CRM is very smooth and has an ease of use compared to other CRMs in the market What do you dislike? Not able to send SMS msgs to contacts with the platform What problems are you solving with the product? What benefits have you realized? Our team needed a functional CRM to help with client engagement and acquisition

After rough start, very pleased with ActiveCampaign

What do you like best? Lot of bang for the buck. As a former user of Marketo and ActOn, Active Campaign offers very similar functionality but at a much lower price. As an early stage company, it was vital to have the features we needed but at a price we could afford. We most like the marketing automation and campaign functionality. What do you dislike? About a year and a half ago when we first implemented ActiveCampaign, we experienced a lot of bugs and a lot of onboarding ...

ActiveCampaign is a really comprehensive CRM tool that's future-proof

What do you like best? The most helpful features of AC for me are the inbuilt automations and the ease to integrate with other tools. The other thing I really like is how easy it is to design emails, and then copy certain templates. What do you dislike? There isn't anything I dislike, however the multitude of great features take some time to discover. This could be slightly more intuitive. Recommendations to others considering the product: Try out in the trial period. ...