ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Best investment in my company

What do you like best? In ActiveCampaign, it is best to automate all marketing and sales processes. Helps in acquiring and tracking customers. Everything is very clear in the software, very easy to use. What do you dislike? I don't like what I don't like. I think the best product on the market is value for money. I'm very satisfied. What problems are you solving with the product? What benefits have you realized? Easy to use. Often unclear. It helps to automate marketing and sales ...

Active Campaign makes life easier!

What do you like best? The ease of use for this non-techy user makes Active Campaign my friend. And WHEN I get stuck, the support is absolutely fabulous. I have always been able to get the help needed through their chat program, with the reps even going so far as to video exactly HOW to do something and sending me the link to that. NOT a you-tube video that is generic and outdated...but an actual video of only what I need, and often demonstrated on my own account. They are great! What do ...

Great solution if you are looking for more than just email marketing

What do you like best? Activecampaign is much more than just an email marketing platform. From my point of view, the best feature is the marketing automation. The option are limitless, even more so if you use the integration with website tracking. What do you dislike? So far I have not found anything I dislike. What problems are you solving with the product? What benefits have you realized? I've integrated the marketing automation to track when someone has left a positive review ...

The perfect system to grow with my business

What do you like best? I enjoy (yes, enjoy! the interface, layout, general appearance and language of AC and find all the modes of Support extremely thorough and relevant. I also very much appreciate that I can use the minimum functionality or all the bells and whistles, according to the time I have to allocate and the stage of maturity my business is in. What do you dislike? I would find it very useful to be able to enter an Account rather than only People/Contacts at organizations. ...

Worth every cent!

What do you like best? Active Campaign is so straightforward and easy to use. Everything makes logical sense - unlike other platforms Ive used, and the user interface is very 'friendly'. They have a great onboarding system and worked with me for a month or so (at no additional cost! until I could confidently use the platform myself. Their training videos are very easy to follow. Im really glad I made the move What do you dislike? I find the cost is high by comparison to others I ...

Easy to use and great delivery rates

What do you like best? I switched from another provider because I wanted to easily offer multiple opt-ins for my audience. AC makes that super easy to do. Also, building out campaigns and automations is very intuitive. There's a ton of documentation to help get started, and the Facebook support group is very helpful. What do you dislike? So far (I've been using it for about 6 months the limitations are on my end - needing a deeper understanding of best practices for tagging and ...

Great deliverability, easy interface and hassle free contact uploads

What do you like best? Active campaign has the best deliverability of any of the CRMs I’ve worked with over the past decade in the email marketing business. Along with great deliverability they also have a solid user interface that far exceeds any other CRM we’ve worked with. What do you dislike? The only downside of activecampaign is, well.... I’ve yet to find anything that I dont like about the product. Recommendations to others considering the product: Give it a chance, you’ll be ...

Scaling up with Active Campaign

What do you like best? I switched to Active Campaign last year when my list hit 1000 as I needed the flexibility, ease and extra features such as automatons and analytics. I'm starting to shift into using it as my main CRM now and that's going well. What do you dislike? The only thing I miss about Mailchimp is emojis in the subject line, but this seems a very small sacrifice for all the other advantages (and probably there's a way to add emojis that I haven't worked out yet. What ...

Ease in marketing management

What do you like best? It offers great features that contribute to the marketing system, has a very complete and intuitive interface that allows you to handle everything in a very simple way and together these reports are adequate and just what I need. The active marketing campaign has been just what I need, it is as simple as editing some things to send it to all my clients by category. The tracking also works quality, is really useful and practical, basically does not complicate the ...

Useful but basic marketing automation platform

What do you like best? Pricing very competitive. It is very easy to use and as for forms and automations you can do the same basic stuff you would to with other marketing platforms such as Hubspot or Pardot What do you dislike? It is basic. Once you want to go more in deep and integrate your sales and productitvy tools the thing gets a little bit messier. For example, the Salesforce integration through Zapier it's not accurate at all. You can register new leads that have submit an ...