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9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in August 2026: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.66

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Starts from $15 / Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

ActiveCampaign Reviews & Ratings

4.66

Excellent

Based on 1826 ratings & 1887 reviews

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Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terrible

(21)

Spotsaas Editor’s POV

ActiveCampaign is a solid choice for email marketing and marketing automation, with strong automation capabilities, list segmentation, and integrations with Zapier and Calendly. The automation builder lets you create personalized workflows without coding. Support is responsive—the team offers screen-sharing sessions and video guides when you get stuck. Before ...Read more

ActiveCampaign pros and cons

  • Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

  • Clean platform accessible even for non-technical users.

  • Automation includes a visual builder for creating workflows and personalized email sequences.

  • Reliable performance with minimal downtime reported by long-term users.

  • New users face a learning curve that requires time to understand the platform's full feature set.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 141-150 out of 1887

B

Brittni

12/10/21

5 out of 5

Overall I've been very impressed with…

Overall I've been very impressed with ActiveCampaign. I have recommended it to numerous clients and often refer to it as the budget version of Hubspot. The UX isn't quite as great, but from a functionality perspective on the email marketing and CXA front ActiveCampaign pretty much does everything you could need it to do. It does have some limitations, just like any CRM, but overall it's a great product and for the price you really can't go wrong.

ML

Matt Lenton

12/09/21

5 out of 5

ActiveCampaign is leagues above Mailchimp

We switched from Mailchimp to ActiveCampaign this year as we were having all kinds of issues with Mailchimp and were looking for an email marketing solution that offered decent automation features. ActiveCampaign is leagues above Mailchimp in terms of user experience, features, customer support and integrations, I would recommend ActiveCampaign over other solutions on the market.

GA

George Anderson

11/30/21

5 out of 5

Great support, versatile platform

I've been with ActiveCampaign for about a year now and I am delighted with the service. From the support I received during the onboarding to the simplicity and versatility of the platform itself, I highly recommend it

B

B.A

11/29/21

5 out of 5

ActiveCampaign continues to be my CRM…

ActiveCampaign continues to be my CRM of choice and provide me with what I need to stay in touch with my audience. Sending automated campaign are easy created and tracked in all the ways I need. The flow builder is easy to use and customizable in every area. I wish some other apps were as great as AC!

VS

Vincenzo Salfi

11/29/21

5 out of 5

Great Tracking and Automation Tool

In pursuit of the best software for the automation of a few of my newsletters, I have recently turned to ActiveCampaign - and I've really been surprised by the overall experience. The main quality of the software is clearly the ease of use. Every website claims this, but ActiveCampaign has been the first one where I could easily find and do everything I needed without requiring any support or assistance - from importing contacts, creating custom fields - to finding a huge amount of ...

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LF

Lyndsey Fortunato

11/29/21

5 out of 5

Easy to use, powerful and effective marketing automations

Active Campaign is easy to use, powerful and effective. Unlike other marketing automation tools, I've found ActiveCampaign to be intuitive. The design tool for emails is very easy to use, and the options for list building and tagging are also simple. Most importantly, the automations they offer have simplified our marketing workflows saving us time and producing better results.

BA

Becky Anna-Marie

11/28/21

5 out of 5

Makes my life so much more simple!

I haven't made full use of all the features of ActiveCampaign yet, but what I have used has been such a great experience for very little investment. I love that I can set up email sequences, email capture forms and landing pages all in one place. Plus, it's a lot cheaper and more intuitive to use than a lot of other platforms that offer similar features. I'm sure I'd love it even more as I start to use more features, but so far it's been great and easy to use for what I need.

AE

Autumn Energy

11/23/21

5 out of 5

The support team is very strong

The support team is very strong. They tend to reply quite quickly, usually within a couple of hours and the answer is simple to understand with easy steps to follow.

CP

Charlie Piehler

11/20/21

5 out of 5

Trust Pilot is a robust and affordable…

Trust Pilot is a robust and affordable email marketing platform. I am a marketing agency and utilize them for the majority of my clients looking for a platform that delivers on analytics. They offer robust features like a hubspot at a competitive price. They also have a live chat feature for all of their paid plans and that has been very beneficial figuring out any of the nuances for their platform. Definitely a great product to try out!

KK

Ken Kirschenbaum

11/18/21

5 out of 5

Overall this is an easy to use and…

Overall this is an easy to use and effective email delivery service. I send out a newsletter to the industry I represent all over the country. It goes out daily. There are a few changes to the program I'd like to see and they could make it easier to communicate with someone for assistance and suggestions. But, the emails go out daily like clockwork, and that's the deal.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].