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9.8

Spot Score

ActiveCampaign - Marketing Automation Software

ActiveCampaign Reviews in June 2025: User Ratings, Pros & Cons

Streamline your marketing efforts and see results.

4.5

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Starts from $29/User/Month

ActiveCampaign Reviews & Ratings

4.5

Very Good

Based on 12031 ratings & 1887 reviews

Rating Distribution

Excellent

(1535)

Very Good

(287)

Good

(32)

Poor

(12)

Terible

(21)

Expert's Review

ActiveCampaign shines as one of the leading platforms for email marketing and marketing automation, offering an impressive balance of functionality, ease of use, and stellar customer support. Its comprehensive range of features, including robust automation capabilities, effective list segmentation tools, and seamless integrations with programs like Zapier and ...Read more

ActiveCampaign pros and cons

  • Exceptional customer support with responsive, knowledgeable, and patient assistance, often going above and beyond to resolve issues.

  • User-friendly platform with intuitive tools, making it accessible even for beginners or non-technical users.

  • Robust automation capabilities, including a visual builder to create workflows and personalized email sequences easily.

  • Reliable and stable performance with minimal or no downtime reported by long-term users.

  • The steep learning curve for new users, requiring time and effort to fully understand the platform’s features.

  • Automation and campaign workflows can feel overwhelming without prior training or support.

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Showing 111-120 out of 1887

SP

Sunita Prodan Benolic

11/09/22

5 out of 5

Top of the line tool

This tool is top of the line in the market, especially for small businesses. I've tried plenty of others. It has everything an online business might need when it comes to email marketing, lots of guidance and useful resources and a great support team that regularly reaches out. I loved that, although I never took them up on their offer to schedule a live call. Great tagging, segmentation and automation options, plus integration with every other tool I use. It gets a bit expensive when you ...

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JD

Jesse Danger

11/09/22

5 out of 5

Responsive and Helpful

Responsive, helpful and allowed us to really zone in on our client base with our e-mails. We've gotten much better engagement and results since switching to Active Campaign.

DC

David Cray

10/31/22

5 out of 5

Good automation Good crm.

Good automation. Easy to use. Pretty intuitive process. Not too expensive. Forms etc.

CC

Camilo Coutinho

10/30/22

5 out of 5

You don't need another email tool

Since I moved my accounts from others 2 email tools to AC I never had more problems with hours and hours of setup new lists or automation. AC is really simple and had the best plans for all my client's account.

WT

Wholesale Traffic

10/27/22

5 out of 5

This is Great for my Business

This is Great for my Business. Sales are up 75% Very easy system. Thanks so much.

M

Michael

10/26/22

5 out of 5

Great support, resolved issues

The person we worked with was very knowledgeable and helped us work through all of our technical issues. He was easy to talk to and described everything in language that I could understand. And follow.

DV

Damla Varol

09/28/22

5 out of 5

"Easy to learn, and easy to use"

This is my first e-mail/campaign management tool. But I've learned a lot with Active Campaign. They have nice tutorials and features that you can easily learn and apply to your processes. I can manage all my contacts in one place, create customer-specific automation and tag them by their interests. It easily adapts to my WordPress account, and they communicate with each other and exchange information. And, there is nothing that I can tell I dislike about the Active Campaign tool. This tool ...

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AM

Adriana M. Basovska

09/19/22

5 out of 5

I´ve recently started with AC based on…

I´ve recently started with AC based on a recommendation from my mentor on online business. I am truly and positively surprised for the amount of support AC offers exactly for people like me - loving to go to their workshops, they are live, interactive, interesting and all lecturers are giving their best. I feel surrounded by a friendly community and eager to learn to get the best out of your amazing product. Thank you, Tabitha, Erin and your great team!

JJ

Jeff Jackson

09/11/22

5 out of 5

Perfect marketing & sales automation…

Perfect marketing & sales automation tool with great price! It works much better than Salesforce and HubSpot and much cheaper too

M

Manish

08/25/22

5 out of 5

A Powerful Email Automation Tool

What I liked: - Its super automation tool makes complex automation quite simple - Easy contact import with free migration - Responsive landing pages & forms - Powerful reporting - Contact scoring - Advanced audience segmentation What I disliked: - It charges more when contacts increase - Need to remove unsubscribed contacts manually - Sometimes it's overwhelming for beginners - Too many advanced things make me confuse

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].