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7.6

Spot Score

Actito - Marketing Automation Software

Actito Reviews in June 2025: User Ratings, Pros & Cons

Streamline your marketing with Actito's powerful automation tools.

4.1

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Actito Reviews & Ratings

4.1

Very Good

Based on 169 ratings & 141 reviews

Rating Distribution

Excellent

(67)

Very Good

(73)

Good

(1)

Poor

(0)

Terible

(0)

Expert's Review

Actito has proven itself as a standout player in the marketing automation space over the past year, offering a user-friendly, flexible, and robust platform for businesses of all sizes. Its intuitive interface is particularly praised, enabling users to create complex campaigns, automate workflows, and manage customer journeys with ease—without requiring advanced ...Read more

Actito pros and cons

  • Simplifies marketing automation with an easy-to-use, non-code platform accessible even for beginners.

  • Robust and flexible tool for multi-channel marketing, empowering personalized customer engagement and journey creation.

  • Efficient targeting and data modeling features enable impactful customer segmentation and campaign relevance.

  • Highly responsive and supportive customer success team ensures smooth onboarding and project management.

  • Limited advanced feature-set for very complex custom requirements, which may restrict scalability for larger enterprises.

  • Marketplace for additional apps and connectors could be more diverse, restricting some advanced use cases.

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Showing 31-40 out of 141

OM

Olivier M

11/22/21

5 out of 5

"Actito - OMD"

What do you like best about Actito? User friendly intreface. Multi-table approach.

AU

Anonymous User

11/22/21

4 out of 5

"Great tool for marketing automation"

What do you like best about Actito? Actito is a great tool for marketing automation. Very user-friendly UX, loads of data available and flexible program. What do you dislike about Actito?

AU

Anonymous User

11/22/21

4 out of 5

"Actito in marketplace"

What do you like best about Actito? The functionality regarding the e-mail, and how you set up flows. It has a lot of essential and beneficial functionality. For e-mail, Actito has what we need to fulfill our tasks.

AU

Anonymous User

11/22/21

4 out of 5

"Utilisation du market automation (ciblage, segmentation, scénario, transac)"

What do you like best about Actito? Nous utilisons cet outil pour mieux cibler nos différents utilisateurs sur nos marques. Cet outil est assez user friendly et techniquement il reste également facile d'utilisation (utilisation d'API assez bien documenté), nous allons utiliser le transac également qui reste assez facile d'accès;

AU

Anonymous User

11/22/21

4.5 out of 5

"Service performant"

What do you like best about Actito? Possibilité de personnaliser les campagnes What do you dislike about Actito?

NA

Nicolis A

11/22/21

3.5 out of 5

"Userfriendly and simply"

What do you like best about Actito? Prise en main rapide et facile. La partie newsletters est très simple d'utilisation

AU

Anonymous User

11/22/21

3.5 out of 5

"A really good first experience with a marketing emailing"

What do you like best about Actito? Actito is really easy to use, even for a beginners like me. Also, the support team is helpful everytime we need help. What do you dislike about Actito?

LD

Lieven D

11/22/21

4 out of 5

"A lot of options, yet no rocket science!"

What do you like best about Actito? For our typical users, the intuitive interface makes it easy to teach functionalities. For me, I like how you combine nearly ALL data and behaviour into conditions, triggers and dynamic communications.

AU

Anonymous User

11/22/21

3.5 out of 5

"A really good first experience with a marketing emailing"

What do you like best about Actito? Actito is really easy to use, even for a beginners like me. Also, the support team is helpful everytime we need help. What do you dislike about Actito?

AU

Anonymous User

11/22/21

4 out of 5

"The most powerful and easy to work with targeting tool I have ever experienced"

What do you like best about Actito? I strongly believe the most powerful tool Actito has to offer is its targeting tool (which is part of their profile management section). I have had the opportunity to use other CRMs and from a targeting tool point of view, Actito's is by far the most advanced, reliable and easy one. As a user I can really appreciate the efforts being put into making it so valuable in order for marketeers to leverage data to their advantage.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].