Act-On Reviews in September 2026: User Ratings, Pros & Cons

"Robust, usable...delivers results"

What do you like best about Act-On? The Act-On today screen gives you live, accurate information on what your leads and customers are doing NOW. This allows you to take any required actions...eg referring sales-ready leads to sales team, sending out a test campaign to a broader segment, creating new segments, setting up automated programs, tweaking landing pages etc.

"Great team"

What do you like best about Act-On? Enjoyed working with sales team to get started. Looks like a great product that we can really use. What do you dislike about Act-On?

"Are You Looking For A User-Friendly, Customer-Centric Marketing Automation Platform? "

What do you like best about Act-On? Next month will be the one year anniversary of decommissioning a competing vendor platform and transitioning to Act-On. I have to admit - one of the best decisions made during last planning season. When partnering with Act-On, you are appointed a Customer Success Manager that, for a lack of a better term, "Simplifies" your life with superior coaching, seasoned advice and hands-on support throughout every step of the transition/implementation process to ...

"Great Features + High Deliverability"

What do you like best about Act-On? Ease of use for list management and reTargeting. Great results with the highly deliverable email deployment. What do you dislike about Act-On?

"Good but expensive"

What do you like best about Act-On? This software is best for marketing and help businesses to grow. What do you dislike about Act-On?

"Excellent Marketing Automation Product"

What do you like best about Act-On? Very easy to use and quick setup. Integrates with WebEx and Salesforce. Reporting is straight forward and includes ability to see a lead's engagement through the buying process.

"Great Automation at an affordable price"

What do you like best about Act-On? What I like best is that ActOn does everything that Marketo and some of the others do, but without the flash and cost. It does have a slight learning curve, but once you understand the ins and outs you'll be moving along in no time.

"Easy to use marketing tool provides invaluable information"

What do you like best about Act-On? Act-on is built for the non-techie which has enabled me to quickly ramp up and actually USE the software. The email interaction is fabulous and the ability to quickly identify folks that are interacting with email or website through the "my act-on" page is a real boon to productivity.

"Feature Rich Marketing Automation Tool"

What do you like best about Act-On? Email automation. This is so easy to use. We've been using for about a year now and it's very intuitive and easy to set up campaigns. Segmentation requires a little learning bit of a learning curve, but it's not hard. I was walked through how to do it by an Act-On trainer.

"Great tool for integrating marketing channels and tracking results"

What do you like best about Act-On? Act-On's email and query building functionality are intuitive and easy to use. We have been able to build and track targeted marketing campaigns. We are currently working on integrating more with Salesforce and look forward to the capability for our marketing team to work more closely with sales and product managers.